A study of 1,020 vape users found 39% admitted it’s likely they’ll buy e-cigarettes from unregulated sources which haven’t undergone official safety checks.
As a result, a third reckon their own nicotine consumption will increase. But 22% believe the impending law is the motivation they need to get out of their vaping habit.
The research was commissioned by nicotine pouch brand Übbs and retailer, Haypp, ahead of a commitment from the Government for a smoke-free Britain.
As part of this, legislation was announced earlier this year which will restrict the sale and use of single-use vapes in 2025.
While 24% of those polled have tried to give up vaping since news of the ban broke, 26% have turned to alternatives such as cigarettes (36%), pouches (26%) and gum (25%).
It also emerged 85% smoked cigarettes before turning to vaping, with 52% worried they’ll return to the habit.
Steve McGeough, a spokesperson for the nicotine pouch brand, said: “It’s really worrying to hear vapers saying they would seriously consider turning to cigarettes when the ban comes into force in 2025.
“Also concerningly, the findings show how some would even seek out unregulated vapes which is a real worry from a quality and safety point of view.
“Our research is clear, while disposable vapes might be on the way out there are plenty of safe and regulated alternatives out there to try now or when the ban comes into play.
“Nicotine pouches are a popular option which are supporting the UK with their goal of becoming a smoke free nation.”
The study also found 73% haven’t tried vaping substitutes. However, of those, 28 per would be most inclined to try cigarettes, 21% would be open to trying gum, and 25% would be willing to experiment with pouches.
It also emerged 30% are ‘very aware’ of the dangers of using unregulated vapes. The characteristics of such devices those polled are most familiar with are no nicotine warning labels (41%) and no mention of passing emissions tests (30%).
When looking for alternatives, 52% will prioritise the smell and flavour of the product before the safety and quality assurance (50%), and product discretion (33%).
The research, carried out via OnePoll.com, also found 30% want products which are ‘ready to go’ and 24% believe open system vapes are too faffy.
Anxiety about the battery running out was found to be the most annoying thing about vaping (32%), followed by not being able to freely do it where or whenever they like (30%).
Having to go outside at social events and missing moments with friends is another bugbear (23%), as is not being able to vape on planes (21%).
Markus Lindbald, spokesperson for Haypp, said: “On a more positive note, it’s promising to see how many are attempting to quit vaping ahead of the ban or explore other reduced risk alternatives, like nicotine pouches instead of turning back to smoking.
“The experience from Sweden, which is close to becoming smoke-free, is that nicotine pouches can play a significant role in reducing smoking rates and increase public and individual health.”