Trump Media stock ticker DJT debuts after DWAC merger

This old stock ticker DJT is new again for Donald Trump’s social media company.

Trump Media & Technology Group is set to begin trading Tuesday on the NASDAQ stock market with a stock ticker the former president debuted nearly three decades ago.

Trump launched his publicly traded hotel and casino company to great fanfare in 1995, only to see it ignominiously delisted from the New York Stock Exchange nine years later.

Trump Media’s merger with the shell company Digital World Acquisition Corp. was completed Monday, allowing it to become publicly traded, it added almost $4 billion in paper profits to Donald Trump’s net worth.

Trump Media’s market valuation could be $6 billion at Tuesday’s opening bell, despite the company reporting less than $3.5 million — that’s million, not billion — in revenue over the first three quarters of 2023.

On its last day of trading Monday under the DWAC ticker, the company’s shares soared more than 35% after a New York appeals court decreased from $454 million to $175 million the amount of a bond Trump would have to post to pause collection on a business fraud judgment while he appeals the case.

The company’s closing price Monday was just under $50 per share.

Trump’s notoriety helped make the Trump Media deal with DWAC the highest profile SPAC — special purpose acquisition company — merger ever.

The company’s shareholders may have dreams that its Truth Social app platform will significantly grow its market share enough for the firm to turn a profit. Perhaps its growth could even be turbocharged if Trump is elected president in November.

But for now, Trump Media, just like the previous company that traded under the DJT ticker symbol, is a money loser.

Trump Media reported $49 million in losses for the first nine months of 2023, more than 14 times what it brought in revenue.

When Trump Hotels and Casino Resorts went public $14 per share in 1995 under the DJT ticker, it also made headlines.

And it made money for Trump, personally, for years.

Trump received more than $44 million in salary from the company over a decade even though the firm repeatedly failed to turn a profit, according to a 2016 Washington Post article on the company.

After losing $1 billion, Trump Hotels filed for bankruptcy protection in November 2004, the same year DJT was delisted from the New York Stock Exchange.

“I don’t think it’s a failure, it’s a success,” Trump told NBC News in a 2004 interview, after the bankruptcy filing listed $1.8 billion in debt and the stock was trading at about 50 cents per share.

“In this case, it was just something that worked better than other alternatives,” he said of the bankruptcy.

“It’s really just a technical thing, but it came together.”