There is much debate in the beauty industry over the term “clean,” so we came up with our own criteria, vetted by dermatologists, toxicologists, and cosmetic chemists. Products that meet our standard are formulated without: parabens, phthalates, sodium lauryl sulfate and sodium laureth sulfate, cyclic silicones, aluminum salts, hydroquinone, triclosan, talc, mineral oil, petrolatum, formaldehyde, toluene, microbeads, and chemical sunscreen filters (oxybenzone, avobenzone, and octinoxate).
Mid-Spring
After much testing, deliberation, vetting, and re-testing, our 2024 Best of Beauty winner list is finalized! The list first gets shared through a teamwide email, at which point everyone pauses their work to browse the winners and see if their favorites made the cut.
End of Spring
Yay! But also, shh!
We reach out to representatives of the winning brands to share the exciting news of their win— they also get an official letter from Allure editor-in-chief Jessica Cruel, followed by a reminder to keep the news under wraps until it’s time to share the list publicly.
Summer
It’s a sprint to the finish line!
The work doesn’t stop here, though. We shift gears from testing to creating all the content needed to share and amplify award results, including the landing page, social media posts, and our special-edition Allure Best of Beauty print magazine.
End of September
It’s all been leading up to this…
At long last we are able to share our current Best of Beauty winners with the world! The site is live, the social posts are pushed out, and every editor breathes a brief sigh of relief. But, as you may have guessed, we’re not done yet.
October 19
Time to party!
Amid the busyness of putting together the awards, some team members have also been planning Best of Beauty: The Live Event! This is an annual event during which we showcase the awards with expert panelists and beauty treatments from our favorite brands (such as relaxing hand massages provided by Dove or cute manis from Kiss). And you’re invited! Together, we all gather to celebrate another successful year of the Allure Best of Beauty Awards.
By the time you’re reading this, we’ve probably already sent out submission forms for next year. So it begins again!
Discover the 2024 Best of Beauty Winners:
Now, watch us test our Allure 2024 Best of Beauty winners:
Firework content
This content can also be viewed on the site it originates from.