If you don’t know Jennifer Fisher for her hoop earrings, you’ll likely know her for her charm necklaces. Maybe you’d know her jewelry from celebrities like Beyoncé, Rihanna, Jennifer Lopez, and Hailey Bieber, who love to wear it, or it could be the covers of Vogue. Regardless of how, Fisher is a steadily known name. This is mainly for her work in gold, silver, and personalizable charms. Today marks her first large-form fine jewelry collection of her prolific career, which will launch in partnership with Nordstrom.
With Fisher’s dynamism, it was never going to be long before she tackled stones of size in a way that made sense for her jewelry brand. The clean and modern designs are stone forward—meaning: metals are minimal and unfussy—and cleverly created. “I got rid of details that bother me in most diamond jewelry,” says Jennifer Fisher, “no more prominent prong settings in eternity bands or visible adjustable lengths in necklaces.” Her tennis necklace, for example, has a removable inch-or-so piece that acts as an invisible extender. Her duster earrings can be converted to a double piercing earring attaching through the cartilage and swooping down to the lobe.
It’s notable that the first stones of size that Fisher has embraced are lab-grown. Manufactured diamonds are something her customer has pushed for over the years. More than this, though, is Fisher’s hope to democratize the fine jewelry space: “It’s easy to buy and easy to wear,” she says of the new collection. “[It allows] diamonds to be worn in a new way that doesn’t feel fussy or require a partner to purchase.” To be sure the top end of the 50-piece collection is not cheap, but compared in carat weight, it’s fair.
“[Lab grown] is a huge part of the conversation in fine jewelry,” says Rickie De Sole, Nordstrom’s women’s fashion and editorial director. “We’re excited to bring Jennifer’s modern approach to fine jewelry to our customer.” Indeed, there’s a relatability to Fisher’s constant whirl of activity—founder, businesswoman, mother, social media aficionado—that clients can align with empathetically and also physically. They too want a diamond eternity band that can sit flush with the rest of their assortment and not get in the way when they type, or a thin bangle that feels next to weightless. “It all stemmed from pieces I wanted but couldn’t find,” says Fisher.
While Fisher won’t pick a favorite of the new assortment, De Sole echoes a design Fisher says her friends are all excited for: the diamond pinky ring. “There’s something about the simplicity of it,” says De Sole, “but of course, it’s hard not to talk about Jen and not lust after her hoops.”
The collection—which, yes, includes diamond hoops—will launch at ten Nordstrom flagship stores and on Nordstrom.com this Friday.