The Most Popular Gifts to Give This Holiday Season, According to Data

Style is subjective, but data is not. At least, that’s the theory behind Data But Make It Fashion, the popular Instagram account and website that tracks fashion trends based on data. Combining her passion for high fashion and her background in computer science, Madé Lapuerta, the creator behind it all, pulls together the trends and recurring colors, patterns, silhouettes, and objects that hold a fascination with current shoppers.

Sharing her endlessly entertaining memes, videos, and infographics, Lapuerta distributes her easily digestible data to the masses, using image recognition and her own custom coding from AI recognition models she developed herself. Her recent musings? Everything from the newfound popularity of Adidas Gazelles and the color cherry red to the decline of the denim maxi skirt.

Luckily, there’s never been a better time than the holidays to use fashion data to go shopping; it may even be the secret to finding the perfect gift for everyone on your list. Below, the top trending pieces to gift now, according to Data But Make It Fashion.

Adidas Gazelles

They’re a classic for a reason, and according to Data But Make It Fashion, there’s been a 13% increase in interest in this humble sneaker style. Easily giftable, they go with almost everything and can be styled in a variety of different ways to suit anyone’s look.

Brown Leather Bomber Jackets

Consider it the coat of the season, with 10.3% of Data But Make It Fashion’s shoppers clicking on or buying brown leather bomber jackets. (Hailey Bieber’s already a noted fan.) Choose from aviator-style options, oversized puffed-up wonders, or delicious shearling varieties. Whoever you gift will be happy to be stylishly warm.

Mini Platform Uggs

These comfy little boots have increased 30% in popularity in recent weeks. They may be positioned as the shoes that everyone loves to hate, but the numbers say otherwise. (Blake Lively certainly agrees.) What better shoe to gift than one that serves as the ultimate statement of comfort? 

Cherry-Red Sweaters

The hue of the moment has increased 280% in popularity this past week. And while you could gift almost anything in this super-saturated, naturally festive color, it’s currently sweater season. Wrap your loved one up in a knit that speaks volumes and gives way to epic color.

Red Nail Polish

Following the trend of cherry red, nail polish in shades of red has increased 160% in popularity this past week. Why not gift them nail polish to match that sweater? Or, you could always choose a deeper, more vampy option for the bright color-averse among us.

Chunky Jewelry

Relish in the fact that big, chunky jewelry was seen everywhere this season– 46% of all runway looks to be more precise. Jewelry as a gift feels sentimental and personal, and oversized chain necklaces, big silver bangles, and big gold and silver teardrop earrings go with everything.

Pointed Toe Shoes

Kitten heels! Flats! Ultra-thin wedges! Take your pick of pointy shoes for the gifting this season. They were seen in 39% of all fall 2023 runway looks and are also on the feet of every it-girl as of late.

Shoulder Bags

Little shoulder bags were the most popular kind of bag on the fall 2023 runways, seen in 27% of collections. Luckily, there is plenty of options for every person on your list, whether you want to indulge them with a sequin Fendi baguette or a Gucci Jackie. This is a great excuse to shop secondhand or go vintage too.

Trusty Belts

You probably would never think of it, but a good belt could also be a great gifting moment. Consider belts one of the main stars of the best accessories for fall, as they were seen in 18% of fall 2023 runway collections, making them one of the top 10 biggest trends of the season. Choose from classic leather options to more statement-making styles with big buckles.