In sifting through the archives at Rochas, Alessandro Vigilante came across photos of founder Marcel Rochas enjoying downtime at the beach. In stark contrast to today, the house’s founder dressed …
Rochas is gunning for a comeback under the creative direction of Alessandro Vigilante. There’s a lot of work to do here—after all, Rochas is best known for fragrances these days—so …
.jpg "Rochas Reboots With New Creative Director Alessandro Vigilante")
Now steeped in Rochas history, Vigilante had never entertained the idea of working for a Parisian house before. “It’s exciting when something unexpected happens,” he said. “For 16 years, I …