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Supermodel Heidi Klum is once again taking some heat for starring in another lingerie ad with her daughter.
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The 51-year-old sex symbol joined her eldest child, 20-year-old Leni, for her latest underwear advertisement that included her daughter modeling a see-through bra.
In the Intimissimi ad, the pair start out in red satin loungewear. Heidi flashes her bra before unpacking a camera. The former Victoria’s Secret Angel then strips down to a red bra and flaunts her frame before mom and daughter embrace on the couch.
Klum, a former Sports Illustrated Swimsuit star, has previously been criticized by some on social media for posing in lingerie alongside her oldest daughter.
Earlier this year, she included her mom, Erna, 80, in a campaign shared to Instagram. They posed for Italian lingerie brand Intimissimi, though they were all dressed save for Leni revealing a black lace bra.
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The German-American Klum shares Leni with Italian businessman Flavio Briatore, whom she split from while pregnant. She and singer Seal had three biological children and she is now married to Tokio Hotel guitarist Tom Kaulitz.
In October 2023, fans spoke out about Klum and her daughter showing off their bodies together.
“Dude that’s your mom,” one person said in response to the latest ad.
Another person wondered, “Which normal mom would pose together with her daughter in lingerie?”
“Family business, it must be continued!” replied another user.
“What normal mom would pose together with her daughter in lingerie?” another commenter said on social media.
Klum blocked comments on her post.
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