Denise Billsborough started her business Little Archer & Co in 2017 while she was pregnant and searching for baby-related items.
She found herself overwhelmed by the sheer number of options and the vast amount of information available, making it difficult to make a choice.Determined to create a trustworthy resource for parents, Denise founded her business, offering only items she would use and love as a mother.
When launching her brand, she initially found the options for warehousing and fulfillment overwhelming.
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But Amazon made the process easy and more cost-effective than the alternatives she considered.
Selling on Amazon also enabled Denise to expand into international markets, including the UK.
“For example, I never imagined I could sell my products in the UK. Amazon takes care of the picking, packing and shipping services on my behalf.
“Without these services, I would need to hire additional staff to manage inventory and shipping, which simply wouldn’t be feasible for a small business like mine.”
The same can be said for Nakie founder Dean Leibbrandt and his brother who started their brand five years ago, inspired by their shared love for the outdoors.
During a scuba diving trip, they were struck by the amount of plastic waste in the water.
Combining their passion for the environment and the outdoors, they launched Nakie’s first product, a hammock made entirely from recyclable materials.
Since then the business has expanded to offer a range of eco-conscious products, including beach towels and picnic blankets.
Nakie has been selling on Amazon for three years, a decision Dean describes as the best they’ve ever made for the business.
“Using Amazon’s Fulfilment Service has been essential for growing our business, allowing us to focus on expansion instead of being weighed down by logistics and operations.
“Amazon handles our customer service, picking, packaging and stock management.”Amazon has become Nakie’s fastest-growing sales channel, recently expanding to the UK and US sites.
The one-day delivery option has been particularly beneficial for Nakie, ensuring customers can rely on timely delivery for last-minute gifts and camping trips.
Now Dean simply directs customers to Amazon with confidence that their products will arrive on time.
More than 14,000 Australian businesses of all sizes sell in Amazon’s stores, many of which use Fulfilment by Amazon to reach millions of Amazon Prime members worldwide.
Benefits of selling on Amazon Australia
1. Get started easily
While you can certainly choose to build your own website while you sell on Amazon, you won’t need one to start selling.
Amazon makes it simple to provide a smooth purchasing journey and secure payment methods for your buyers.
Your Amazon Seller Central account makes it easy to list products, update inventory, assess sales performance and find comprehensive selling resources.
And because this is all ready to go right now, you could start selling as soon as you like.2. Sell with a familiar name
Would you be more likely to buy from an unknown store — or one you already know and trust?
Sellers on Amazon have the advantage of selling with a global brand that’s widely recognised.
Shoppers have come to expect quality products, reliable delivery and great customer service, and customer reviews on Amazon can add credibility and confidence when making a purchase.
So even if you’re a small business, you can enjoy the benefits of a bigger brand.3. Reach millions of potential customers
Millions of customers around the world shop on Amazon.
That means there’s a great chance that there are shoppers actively searching for the products you’re offering, or engaging with similar products.
With such an extensive customer base, there’s no need to start from scratch attracting customers to a quiet corner of the internet.
Instead, you could focus on boosting your visibility and getting those product listings in front of active shoppers.4. Access innovative selling tools
As an Amazon seller you can choose to take advantage of a variety of unique selling tools and resources.
You can choose to fulfil orders yourself or to use the Fulfilment by Amazon (FBA) service to have Amazon store, pack and ship orders for you.
Perhaps you prefer to use a mix of fulfilment options to suit your business.
You could choose to register with Brand Registry to protect your private brand, then build a customised online storefront with enhanced brand and product content.
And you could choose to deploy advertising campaigns and promotions to help increase conversions. There are many tools and resources for growing your online business.5. Sell worldwide
With fulfilment centres and stores around the globe, Amazon offers a unique opportunity and network to sell worldwide.
Perhaps you’d like to expand your reach to North America, Asia or Europe and find new customers.
Amazon’s established fulfilment network makes it possible to deliver reliably to your customers, wherever they happen to be located.6. Find seller support a click away
Have questions about which products to sell, or how to get started? You’re never far away from helpful seller support with Amazon Australia.
Seller University provides a great place to begin.
Meanwhile if you’re after something more specific, you can explore other resources including Seller Help topics and Seller Forums.