Although the advent of September (sigh) signals the inevitable ending of summer, it’s also the time of year when fashion’s biggest season kicks off. If the summer heat is gently receding, then the fervor of New York Fashion Week—with all its runway presentations and showcases—is only beginning.
To ring in the sartorial month in style, Vogue Club (our private community which brings fashion enthusiasts together with designers and industry professionals) hosted a NYFW-special Meet The Founder with Devon Lee and Sydney Lynn Carlson of Wildflower Cases at The Standard Hotel, East Village. Meet The Founder—hosted by British Vogue’s Fashion Features Director Julia Hobbs—brings top talent from creative industries together to discuss their journeys to the entrepreneurial summit.
“Do I have everyone’s attention?” Hobbs then asked the partygoers, who crowded together for the panel discussion. From there, Devon and Sydney Carlson divulged details of the success of the female-led, family-owned Wildflower Cases. From its initial inception (when Devon and Sydney’s mother Michelle used to hand design cases made of clear gel as teenagers) about a decade ago, the brand has grown to 40 employees and now sells, on average, 800,000 units globally each year.
Following the jovial conversation—which Vogue Club members helped steer—partygoers enjoyed more music before opening Wildflower Cases gift bags (which included a Club-exclusive discount to the label) before heading down to The Standard East Village’s NO Bar to close the night.
See below for some of the best pics from the Vogue Club-exclusive night!