We interviewed Rebecca Minkoff because we think you’ll like her picks. The products featured are from Rebecca’s brand. E! may get a commission if you purchase something through our links. Learn more.
As Rebecca Minkoff celebrates the 20th anniversary of her eponymous brand, she’s taking a moment to reflect on the journey that started with the iconic Morning After Bag. From its humble beginnings to becoming a staple in women’s wardrobes, the bag has seen evolving trends but remains a symbol of empowerment and milestones in her customers’ lives.
“It feels like I’ve lived so many lifetimes within the 20 years, but then at the same time, I feel like we’re just getting started,” Rebecca shares in exclusive E! interview, emphasizing how the bag continues to resonate with busy, on-the-go women juggling careers, family, and everything in between.
The Real Housewives of New York City newcomer reflects on key memories and the stories behind her designs, from spotting her first bag in the wild to hearing from customers who bought her creations during pivotal life moments. “It’s cool to see moms and daughters sharing stories—the daughters getting their first designer bag, while the moms are still fans.”
As she discusses the evolution of her M.A.B. collection and the inspiration she draws from her customers, Rebecca reveals that listening to her shoppers has been integral to her brand’s success. With two decades behind her, she remains committed to designing pieces that speak to the modern woman’s needs, style, and story.