The Natural History Museum in London has announced a major programme of transformation it says will mark “a step-change from being a catalogue of natural history to a catalyst for change” in response to the climate emergency.
The scheme to renovate the museum’s celebrated Victorian building and develop a new research and storage facility will build on its aim to turn visitors into “advocates for the planet”, it said on Thursday.
Four existing galleries will be overhauled, including its enormously popular dinosaur gallery, while the museum plans to reopen two long-closed exhibition spaces, one of which, the Old General Herbarium, has not been accessible to the public since 1948.
One of them will house a new permanent exhibition that the museum’s director, Doug Gurr, said would include the most explicit climate messaging it had ever offered. The exhibition, Fixing Our Broken Planet, will have the express aim of “nudging” visitors to change their behaviour, he said.
The new exhibition spaces will be freed up by the creation of a purpose-built storage, research and digitisation centre at Thames Valley Science Park near Reading, to which more than a third of the museum’s enormous natural history collection will be moved from its “unsuitable, unsustainable” current home.
The museum said this was “so we can take better care of it and more easily share its data with scientists all over the world who are finding solutions to problems like climate change, biodiversity loss and food security.”
Until recently, Gurr told the Guardian, the museum had seen itself as a “passive observer … our job was to collect, to conserve, to research, to display”.
“[Then] we stepped back a bit and said: ‘Well, hang on, if your subject matter is planet Earth and it’s under that much threat, you’ve got to do something about it. If you want the sporting analogy: how do you get off the sidelines and get on the pitch?”
In 2020 the museum declared a planetary emergency, and Gurr said the redevelopment was part of its continuing response. “The best contribution we can make is to create what we call ‘advocates for the planet’. And what that really means is: how do you inspire people at scale to care about nature and to care enough to want to do something about it?
“Of course, we still want people to have a brilliant, fun family day out. But if you can come out of that being a little bit more interested in nature and a little bit more aware of some of the challenges, you’re a bit more likely to want to do something about it.”
The overhaul of the South Kensington site is due to be completed in time for the museum’s 150th anniversary in 2031. The bulk of the funding will come from the government, which has already committed more than £200m to the new collections and research centre, while a further £155m will fund a museum-led programme to digitise natural science collections in the UK. In addition, the museum announced plans to raise £150m from philanthropic and commercial sponsors.
Gurr said the museum was happy to “talk to everybody” about potential sources of sponsorship but would not accept donations from firms it saw as unacceptable partners based on their climate record. “We are very, very clear that when we talk to [a potential sponsor], we’re going to look at the actual behaviour versus the statements,” he said.
Gurr said the museum had turned down “significant” sums in the past “where we just felt it wouldn’t be appropriate to accept at this point, because we’re acutely aware that you can’t go around asking people to change behaviour and save the planet if you’re then hypocritical in some of the gifts you accept”.
He would not be drawn on the position taken by other institutions such as the Science Museum and the British Museum, both of which have highly controversial funding relationships with energy firms, but he said: “It is factual that we have not accepted any funding from fossil fuel companies.”
The museum recently redeveloped its outdoor space into two new gardens focusing on evolution and biodiversity, and Gurr said it hoped to expand its education programme, encouraging schools to exploit their own outdoor space and enhance their climate and nature teaching.