If you were born in the 90s there is a good chance you remember being gifted a hot pink Motorola Razr for Christmas in the early 2000s.
It was the phone du jour after its release in 2004 with everyone from Paris Hilton to your friend Becky from school swanning around with the obscenely bright flip phone.
To celebrate Pantone’s Colour of the Year 2023, which just so happens to be Viva Magenta, Motorola has re-launched a new and improved Razr with a camera that stands up to the iPhone and nifty features its counterpart from 20 years ago could only dream of.
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On top of that, $20 from the sale of each unit of the new Motorola Razr 40 Ultra and Motorola Edge 40 sold in this colourway will go to the Breast Cancer Network Australia (BCNA).
Sadly, I didn’t actually have the pleasure of using the hot pink Razr as a tween and was instead gifted an old-style Nokia with snake on it, which just about fulfilled every need I had for a phone at the time anyway.
But when I saw the reimagined Motorola Razr 40 Ultra and how the “flip” aspect of the phone was still very much part of the design, I had to try it.
The Android device is very similar to other smartphones I’ve used – with all-day battery life and a large display screen – but this phone has a genius element that makes taking a good-quality hands-free selfie a breeze.
If you’re someone who prefers to use the advanced settings of the back camera to the front, you simply need to flip your phone in half and you will see yourself mirrored just beneath the lenses.
How many times have you wanted to use the back camera only to realise you can’t exactly line up in front of it to shoot because you can’t see the screen? This instantly solves your woes.
The Razr 40 Ultra retails for $1,499 and the Edge 40, which doesn’t have the same flip side, is $699 in the same colour.
While the colour is certainly winning in the fashion stakes, the brand is really championing their charity work with the Breast Cancer Network.
“Breast Cancer Network Australia works tirelessly to ensure that Australians who are affected by breast cancer can be supported. Support is needed for those in treatment, their families, and for those adjusting to life after treatment,” Head of Motorola Greater Asia Pacific Kurt Bonnici said.
“This incredible community of individuals is truly inspiring.
“As a brand that has been around for a long time we recognise and appreciate the connection and resilience of this powerful Network, making BCNA a special partner for Motorola.”