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If youâre a fan of Mejuriâs wear-everyday jewels and Ganniâs whimsical sense of style, your ear-stacking, arm-candy game is about to reach new heights. Today, the stylish duo blesses our lobes, wrists, fingers, and neck with a playful four-piece jewelry collection, and thereâs no need to wait until a special occasion to wear the charm-adorned creations.Â
âWe donât do a ton of collabs, but this felt so natural because weâre both focused on elevating the everyday with a bit of luxury,â says Mejuri CEO Noura Sakkijha of the collection, which retails between $98 and $498 and will be sold on both Mejuri and Ganniâs sites. âI just wear Mejuri all the time because I feel like itâs really great wear-everyday jewelry,â says Maude Apatow, who hosted a celebratory party for Mejuri and Ganni during New York Fashion Week.Â
In addition to being undeniably versatile, this collaboration is centered around the clover and meant to summon good luck. âI definitely believe in good-luck charms,â Apatow adds. âAnytime I have anything important, Iâll wear a piece of jewelry or a piece of clothing to bring me good luck. When I was taking my college tests, Iâd wear a necklace that had good-luck charms on it, and I always felt like if I didnât wear that I wouldnât do well.â
Mejuri and Ganniâs link-up isnât just a random one-and-done thing. Their relationship has actually been blossoming for about two years now. âA couple of years ago we worked on a giveaway together,â says Sakkijha. âThat went well, and we knew it only made sense for us to build a physical product together. Even if you go to our retail stores, youâll see that there are several Mejuri and Ganni stores close together.â
Just like the two labelsâ budding friendship, the campaign images feature three pairs of friends posing in the collection: model Tonia and content creator Karla, dancers Filippa and Angel, and model sisters Yumi and Natalie.
âMejuri and Ganni are my actual wardrobe staples nearly every single day, so it is truly the perfect collab,â says Apatow. Head to Ganni or Mejuriâs website to shop the clover charm collection for yourself (or a friend) before it sells out.