Kylie Cosmetics Matte Liquid Lipstick’s velvety formula goes on easily, wears comfortably, and gives lips full-coverage color that’s matte, opaque, and intense. The formula is not goopy, so it’s easy to control and apply with precision. “This matte lipstick lasts the whole day, through all of my coffees and meals, without leaving my lips feeling dry or uncomfortable,” says Allure’s Sarah Han. And the shade range is huge—there are tons of reds, pinks, corals, plums, browns, and a nuanced assortment of neutrals, like the peachy neutrals Another Day, Another Nude and On Brand, pink-peachy A Moment, and neutral beige Khlo$. The doe-foot applicator makes applying it a cinch—you can use its pointy side to carefully trace your lips, and then fill in the color. If you make a mistake, wipe it away quickly—once the formula dries, it’s set. It’s wise to prep lips first, since matte colors can make flakes or dryness look more obvious. I like to exfoliate my lips with a soft, damp cloth (you can also use a sugar lip scrub, or actual sugar and warm water) and then I prep my lips with clear balm. If you make a mistake, wipe it away quickly—once the formula dries, it’s set. (And these colors are so pretty, that’s a very good thing!)
Kylie Cosmetics Matte Liquid Lipstick is a part of our Allure Beauty Box product lineup for November. Subscribe to Allure Beauty Box and get editor-approved picks in makeup, skincare, hair care, and fragrance delivered right to your door every month.