Kendrick Lamar will headline the Super Bowl half-time show in New Orleans at this season’s Super Bowl.
The NFL, Apple Music and Roc Nation announced on Sunday that Lamar will lead the half-time festivities from the Caesars Superdome on 9 February. The rap megastar said he’s looking forward to bringing hip-hop to the NFL’s championship game, where he performed as a guest artist with Dr Dre and Snoop Dogg in 2022.
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“Rap music is still the most impactful genre to date,” Lamar said in a statement. “And I’ll be there to remind the world why. They got the right one.”
Lamar has experienced huge success since his debut album good kid, m.A.A.d city in 2012. Since then, he’s accumulated 17 Grammy wins and became the first non-classical, non-jazz musician to win a Pulitzer Prize for his 2017 album DAMN.
The rapper’s latest album Mr Morale & The Big Steppers, was released in 2022. This summer he has had two huge hits, Like That and Not Like Us, amid a high-profile beef with Drake.
Roc Nation founder Jay-Z called Lamar a “once-in-a-generation” artist and performer.
“His deep love for hip-hop and culture informs his artistic vision,” Jay-Z said. “He has an unparalleled ability to define and influence culture globally. Kendrick’s work transcends music, and his impact will be felt for years to come.”
Roc Nation and Emmy-winning producer Jesse Collins will serve as co-executive producers of the half-time show. The creative direction of Lamar’s performance will be provided by pgLang.