This season, the Isabel Marant man is out and about, and true to form he’ll always skip a flashy scene in favor of a tried-and-true watering hole, someplace slightly crunchy with peeling paint, a sticky floor, live acts, and zero pretense.
“It’s a little craftsy and graphic, but there’s always a clash, because he’s a cool mec,” the designer offered, noting that the guy she has in mind is a wanderer who’s happy to work in a touch of ikat embroidery here, a dash of paisley there. Breaking up folklorish motifs on a marinière sweater was a clever move; likewise checked shirts nodded to grunge without going literal—it’s all a matter of scale and dosage.
“He’s accessible in an everyday, casual kind of way, but he’s definitely not a businessman,” said the designer, who this year celebrates 30 years in the business. It will be interesting to see which guys out there opt for the embellished jeans, though
Marant and her creative director Kim Bekker gave them an easy out in the form of pleated trousers paired here with a shearling-lined jacket embellished with bold graphics. As styled by Emmanuelle Alt, in her first shoot for the men’s collection, outerwear and shirts looked like they could potentially have plenty of crossover appeal, too.