Isabel Marant has never been one for conventional codes, so when she and artistic director Kim Bekker started brainstorming the fall 2024 collection, they decided to go with gut instinct. During a showroom preview, Marant described it as “preppy grunge.”
“We wanted to mix things up, break codes, and take down barriers,” she offered. “It’s really a timeless wardrobe that he’s picking from in a way that’s very natural and spontaneous.”
Marant’s particular brand of Parisian nonchalance—pitch perfect and seemingly never
overthought—has been much imitated but never quite equaled for three decades now. Here,
a leopard belt or faux tiger stripes get thrown into a mix that spans layette pink, lavender,
yellow, and a lashing of smoky red, layered with cable knit sweater and jacquards, or perhaps
crunched up a bit with a Dad shirt. A bronze puffer chimed with one of next season’s key
colors; that and a khaki jacket with a contrasting collar looked strong.
The “little accidents” are the thing. “It’s all about wearing things in a spontaneous,
unexpected way that gives the guy a special character,” Marant said. Picked apart, the
pieces in these looks appear rather basic. Put together, the Marant man has attitude to
burn.