Indian PC Market: India’s PC sales dipped 15.3% on-year in April-June quarter: International Data Corporation report

India’s personal computer market shipped 3.2 million units, down 15.3% on-year in April-June 2023 with lacklustre sales in both consumer and commercial segments, data from the International Data Corporation’s (IDC) worldwide quarterly personal computing device tracker, showed.

Notebooks, which usually drive most of the volume for personal computer shipments, declined 18.5% on-year, while desktops, which had been on a growth trajectory till the quarter ending March, declined by 7% on-year.

“The education and government segments continued to drive the PC market while the enterprise segment continued to struggle. Government-driven education projects for a few states like Madhya Pradesh, Gujarat, and Tamil Nadu propelled the education segment, which grew by 43.7% YoY (year-on-year). The fulfilment of several state high court orders helped the government segment grow by 8.2% YoY,” IDC said.

Premium notebooks, which cost more than $1000 declined 30.7% on-year but rose 39% on-quarter. Similarly, sales via online channels declined 15.8% on-year, but is expected to do well in the July-September period, IDC said.

“Despite a YoY double-digit decline, it clocked a strong double-digit Q-o-Q (quarter-on-quarter) growth. PC vendors successfully ran college campaigns and got good traction. The improved performance of their e-tail channels has also provided much-needed respite to the consumer segment,” Bharath Shenoy, senior market analyst at IDC India, said.

Company-wise, HP led the market among the major players, with a market share of 31.1% with strong growth in both the consumer and the commercial segment. Lenovo, which had a market share of 16.2% during this quarter, saw a 30.2% on-year decline in shipments.

Others such as Dell, Acer and Asus had market shares of 15.3%, 11.4%, and 7.2%, respectively.“The PC market has been sluggish over the last few quarters as enterprises and SMEs have been delaying their PC procurement. However, with import restrictions expected to kick in from November, we expect vendors to push channel inventory in both the consumer and commercial segments. SMEs and enterprises might also fast track their PC procurement anticipating a price increase from November,” Navkendar Singh, the associate vice-president, of devices research at IDC India said.

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