Half of young children experience low confidence because of their imperfect teeth, according to research. A study, of 2,000 parents and children aged 4-11, revealed 84% feel less confident with their smile and credit their insecurity to missing teeth (20%), them not being “white” (20%), wonky (19%) or gappy (13%).
But acclaimed British photographer Ian Rankin has captured powerful photographs of primary school children proudly showing of their imperfectly perfect teeth, and showcasing the wobbly, gappy and snaggly gnashers in all their glory.
Ian partnered with Aquafresh after research revealed 36% of kids have been embarrassed to smile or laugh due to how they feel about their teeth. This devastating statistic truly demonstrates the impact of low confidence on the youngest in our society.
But it’s not only children that are being impacted by the pressure for perfect teeth, but it’s a worrying time for parents too. Almost half (48%) noticed their child becoming self-conscious or lacking in confidence due to how their teeth or smile look.
A further 43% said their children are impacted by society’s obsession with “picture perfect” teeth, and almost all (98%) believe dental health is an important factor in their child’s overall confidence and self-esteem.
Ian Rankin said: “Perfection is an attitude – so being able to help kids embrace their wobbly, wonky teeth and realise what is ‘considered’ as perfect teeth doesn’t matter has been brilliant. Who doesn’t love to challenge the status quo – it’s more interesting being different, anyway.”
Rankin’s images will be on display to the public at a gallery exhibition in London at Black & White Soho on Saturday 27th and Sunday 28th April, 2024.
Monica Michalopoulou, spokesperson for Aquafresh said: “We’re thrilled to unveil these captivating images captured by Rankin, empowering children to take pride in their healthy teeth—because perfect teeth are just healthy teeth. Our longstanding commitment to shedding light on dental care challenges faced by families remains unwavering.
“We are dedicated to our ‘Shine Bright’ schools’ campaign—a vital initiative that amplifies awareness and enriches dental education for parents, teachers, and children across the UK, that’s in its fifth year. This program, accessible to all primary schools, emphasises the importance of early teeth brushing through fun and engaging activities.”
Dr Saul Konviser from the Dental Wellness Trust, which has been supported by the dental brand for the last three years added: “Whilst Rankin’s moving portraits demonstrate the joy in a child’s proud, toothy smile, it’s also heartbreaking to find out that half of children are feeling low in confidence due to the way their teeth look.
“We know that if teeth are looked after and healthy, they are perfect. Dental health should be as much a part of a child’s self-care routine as washing their body and getting enough sleep – especially as we navigate the dental health crisis in the UK, and it becomes harder than ever to secure a dentist’s appointment.”