Esteemed hair styling brand GHD has launched a thrilling new Pink Collection, introducing a lively twist to five of its most sought-after tools. However, it’s not just about embracing an aesethically-pleasing trend – the company has committed to donate £10 to the charity Breast Cancer Now for every item bought from this collection.
This means that purchasing these chic hair tools will not only elevate your beauty routine but also help raising awareness for breast cancer. October is breast cancer awareness month and 2024 marks the 21st year GHD has introduced a limited-edition pink line. In the past, the Pink Collection has raised over £18 million for global breast cancer charities.
Devotees will likely identify the five featured products. These include the Platinum+ Straighteners (£239), which promise to deliver 75% more shine to your hair, and the Helios Hairdryer (£189), whose airflow ensures a speedy finish – ideal if you’re perpetually in a morning rush.
The collection also includes the Glide Hot Brush (£179), engineered to control locks and reduce frizz, and the Max Styler (£209), equipped with larger plates to manage long, thick, and curly hair. Last but certainly not least, the sleek Gold Styler Straighteners (£189) have also been given the pink makeover, reported the Mirror.
As is typical with GHD products, the majority of reviews are glowing. One customer praised the Platinum+ Straighteners as ‘worth every penny and my only regret is not getting on years ago’, while another lauded the Helios Hairdryer for ‘drying my hair in half the time than my old dryer’.
There have been a few grumbles about GHD’s steep price tag, so it might be worth exploring other brands if you’re watching your pennies. Remington’s new product, Remington One, is a straight and curl styler that can easily be converted between styles.They are priced at £129.99 at Boots.
However, if you’re tempted and want to contribute to a worthy cause, you can purchase the new Pink Collection via the GHD website but there’s only GHD Max straightener and Glide Hot Brush available.
For other stylers, you can check on Lookfantastic or Fenwick. Alternatively, if you’re on the hunt for more pastel-coloured hair tools, Mermade Hair’s PRO Cutie Waver comes in a delightful baby pink hue. Beauty Works’ Essential Styling Kit, £101.99, also includes three must-have hair tools in a variety of vibrant colours.