Whether you’re celebrating a win or are feeling more introspective, there’s something satisfying about opening Spotify and finding the exact song that’s right for your mood.
And thanks to a “secret” feature from the music streaming service, this process is about to get even more accurate.
Marquee by Spotify is a powerful new tool that connects artists with the exact people who want to listen to their music.
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Designed to promote new releases, it provides full-screen, sponsored recommendations based on a listener’s music taste and streaming behaviour.
The most genius part? It targets listeners at just the right moment – when they’ve just opened the app and are actively deciding what to listen to, rather than scrolling through a feed.
Since launching in 2006, Spotify has completely revolutionised the music industry.
No longer do artists have to secure exclusive record deals to get their work out into the world – they can simply upload their tracks to Spotify, and reach millions of potential fans.
However, musicians have previously had less control and transparency over who their music reaches, and when.
Thanks to Spotify’s AI-powered recommendations, a listener might discover a new song they love while in shuffle mode.
But, if they’re driving, working or are otherwise occupied, they might not have the opportunity to explore other music from that up-and-coming artist.
That’s where Marquee comes in.
Artists can use the marketing tool to reach listeners who have engaged with their music before, and encourage them to discover more.
The full-screen recommendations guides listeners to go deeper, by diving into the artist’s newest release.
By capturing the undivided attention of users, it’s an innovative way to turn casual listeners into raving fans.
Thanks to the wonders of the internet, there’s no shortage of ways for labels and independent artists to promote music.
However, Spotify reports that their Marquee ads provide on average 10 times more listeners than a social media ad, thanks to its next-level targeting.
By segmenting audiences into light, moderate, and super listeners, artists can directly reach their listeners at all levels of fandom.
Plus, fans of the service rave about the fact that Marquee doesn’t feel like yet another intrusive ad, but rather, a shout-out for exciting new releases.
Whether you’re an artist trying to grow your audience or a listener looking for your next big obsession, Marquee is completely changing the music game.
You can learn about Spotify’s Marquee for Artists here.