Gender is going to be a huge factor in this election. Here’s what the data shows | Celinda Lake and Cate Gormley

The election for president ends in under a month, and voters in states across the country have begun casting early ballots. As we face what is shaping up to be the third presidential election that will come down to just tens of thousands of votes across a handful of key states, female voters, their concerns, and their judgments of the candidates will be decisive in the election.

Polling shows that the gender gap, which we have seen in every presidential election since 1980, is at a record high. The gender gap, defined as the difference between the vote margin among women and the vote margin among men between Democrats and Republicans, is the key to success for Kamala Harris and other Democrats – they need to win women by more than they lose men.

Recent polling varies, but these polls all demonstrate a significant gender gap. A Quinnipiac University poll from September shows a 26-point gender gap: women favor Harris 53% to 41% for Donald Trump, a 12-point advantage, while men favor Trump 54% to 40% for a 14-point advantage. A Suffolk University poll from August of likely voters shows a 34-point gender gap, with women supporting Harris 57% to 36% for Trump for a 21-point margin and men supporting Trump 51% to 38% for Harris for a 13-point margin. And an Echelon Insights poll in September also found a 10-point gender gap, with women favoring Harris 54% to 43% for Trump for an 11-point advantage and men 49% for Harris and 48% for Trump.

Women and men are making different calculations as they plan to vote, and what drives these intentions are their most important issues and their perceptions of the candidates. Since the US supreme court ruled that states can ban abortion, abortion has been a top voting issue for female voters, especially younger women. In swing state polling conducted by the New York Times/Siena College in August, the economy and inflation are men’s most important issue in deciding their vote. For women, abortion and the economy and inflation are tied as the most important issues, and for women under age 45, abortion is the single most important voting issue.

In a poll we conducted this spring on behalf of Intersections of Our Lives, a reproductive justice collaborative, we found that Black, Latina/x, and Asian American and Pacific Islander female voters think it is important for Congress to address every reproductive health and abortion issue we tested. Women of color have an expansive reproductive health agenda that includes addressing high rates of maternal mortality among women of color; ensuring access to birth control; ensuring that abortion is legal, affordable and accessible; ensuring that medication abortion is available to all women no matter where they live; and protecting IVF and other fertility treatments.

In a survey of unmarried women under age 55 that we conducted for PSG Consulting and Innovating for the Public Good, we found that younger unmarried women are worried about losing basic rights and freedoms like access to reproductive health care, and they believe that this issue is more likely to be addressed if Democrats control Congress and the White House.

Abortion is a major issue this election, and abortion and a female candidate on the ticket can mobilize women. According to an analysis by TargetSmart, we already see this mobilization. Since 21 July, when Joe Biden announced he would not seek reelection, 38 states have updated voter files; voter registration has almost tripled among Black women ages 18-29 and almost doubled among all Black women, and increased 150% among Latina women ages 18-29, relative to the same period in 2020. Democratic registration has increased over 50% compared to 7% for Republicans.

It is not just their concerns – female voters see Harris and Trump differently. Earlier this year, a New York Times/Siena College poll found that only 31% of women thought that Trump respects women “a lot” or “some”. In another recent Quinnipiac University poll, in August, women’s impressions of Harris and Trump diverged significantly. While 58% of women say that Harris is ethical, 64% say Trump is not ethical. Six in 10 (60%) women say Harris cares about the needs and problems of people like them, and 60% say that Trump does not care. A solid majority (57%) say Harris has good leadership skills and 54% say Trump does not. Finally, and maybe most importantly, 69% of women say Harris has the mental fitness to serve a presidential term, and 57% say Trump does not.

As Eleanor Roosevelt said long ago: it’s up to the women.

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