What is a Coupe-SUV?
A coupe-SUV combines the robust front of an SUV with the sleek, sloping rear of a coupe. The design typically features larger wheels, higher ride height, and a sportier look, promising sharper handling compared to traditional SUVs. This fusion creates a unique vehicle that stands out in the market.
History of Coupe-SUVs
While the coupe-SUV design is gaining attention in India, it is not a new concept globally. BMW introduced the X6 in 2008, marketing it as a Sports Activity Coupe (SAC). Earlier examples include the AMC Eagle SX/4 in 1981, the second-generation Lexus RX, and the Infiniti FX in 2003. However, these vehicles were not promoted as a distinct segment.
Coupe-SUVs in India
In India, coupe-SUVs have traditionally been a luxury segment feature. Models like the BMW X6, X4, X2, Mercedes-Benz GLC Coupe, and Porsche Cayenne Coupe are all available, but their higher price points have limited their presence on Indian roads. Despite this, their influence seems to have paved the way for more affordable options in the mass market.
Mass-Market Coupe-SUVs to Start A New Era in India?
The introduction of the Citroen Basalt and Tata Curvv EV marks the entry of coupe-SUVs into the mass market. With starting prices significantly lower than luxury coupe-SUVs, these models offer a more accessible option for Indian buyers. The Tata Curvv EV starts at Rs 17.49 lakhs, and the Citroen Basalt at Rs 7.99 lakhs (both introductory, ex-showroom).
With the recent launches, the Indian market now has more affordable coupe-SUV options. However, whether these vehicles will be widely embraced or remain a niche choice is yet to be determined. The next few years will reveal whether Indian consumers are ready to make this design a mainstream success.
Global Popularity of Coupe-SUVs
Globally, coupe-SUVs have had mixed success. While the design offers a unique aesthetic, it also brings certain compromises. The sloping roofline can reduce headroom for rear passengers, and the boot space may be smaller compared to traditional SUVs. Additionally, these vehicles are often priced higher and may not deliver the same performance as traditional coupes.