Along the journey, the guests shared life stories with one another, connected over shared interests, and built lasting friendships that went beyond the constraints of their differences.
The idea of the campaign wasn’t simply to call on people to seek out new friendships but rather create a unique opportunity to do so for those who may not come across each other in everyday life.
“When we started working with the team at CDSS, we knew that the last thing we wanted to do was just make an ad,” adds Paul Little, Executive Creative Director of Daughter Creative, in a press release. “We wanted an idea that would make a difference—that would show moments of real connection, and we’re passionate about making this campaign a lasting movement so Down syndrome associations worldwide can join us in spreading this message.”
The sailing trip, which lasted one day, took place on September 26. However, the hope is that the connections made can start a movement of change that allows people who have not yet had the chance to interact with someone living with Down syndrome the opportunity to do so without a biased perception based on falsehoods.
“At the heart of this campaign is the belief that true friendship transcends differences,” said Laura LaChance, Executive Director of CDSS, in a press release. “We hope that by encouraging more people to step outside their comfort zones and engage with others who are different from themselves, we can start to change how society views friendships with people with Down syndrome.”