ENLITEN Technology: A leap forward
The ENLITEN Technology is the base technology for product design. It also pursues “ultimate customisation” to sharpen its edge in a performance, which not only meets the apparent needs and potential wants of the market and customers but also further inspires markets and customers by creating new value that they may not have imagined, according to the characteristics of diverse vehicle and usage conditions.
The ENLITEN technology enables ultimate customisation by providing a unique value proposition as per the growing new needs of the market while also enhancing the base performance parameters required by Indian consumers.
Turanza 6i, a comprehensive investment for premium driving experience
Bridgestone’s Turanza 6i is more than just a tyre; it’s an investment for a premium driving experience. ENLITEN technology makes Turanza 6i a superior offering to Indian consumers with enhanced ride comfort, reduced noise for quieter rides, superior wear life, and better fuel efficiency without compromising basic performance and safety for both conventional and electric vehicles.
Hiroshi Yoshizane, Managing Director of Bridgestone India, says, “The Turanza 6i with ENLITEN technology is a testament to our commitment to innovation and sustainability. We aim to create offerings that cater to modern-day driving needs and provide Indian consumers with a choice for superior comfort, performance, and safety on the road, whether it’s delivering a smooth and quiet ride, or enhancing fuel efficiency or tyre life. Our new Turanza 6i tyre delivers on all these requirements effortlessly.”
Rajarshi Moitra, Chief Commercial Officer at Bridgestone India, says, “The new Turanza 6i made with ENLITEN technology is a tyre for new-generation auto owners who seek premium driving experience as well as sustainability. They opt for advanced cars, which are nimble, sprightly, and efficient. Such machines require specially crafted tyres to run, a need that Turanza 6i meets. This tyre is designed for the new generation, fulfilling their mobility expectations of superior comfort and high performance.”Delivering customer value
The Turanza 6i lives up to its tagline, ‘The Most Comfortable Seat on the Road’ by delivering unparalleled premium ride comfort. Through a combination of premium materials and advanced tyre construction, this tyre significantly reduces road noise and absorbs surface imperfections. This results in a serene driving experience, where passengers feel less impact from uneven road conditions, whether navigating city streets or cruising through scenic landscapes.
ET SpotlightAdditionally, TURANZA 6i meets both general performance demands and the specific requirements of electric vehicles (EVs) by way of low noise, better fuel efficiency, and superior wear life, making it EV-ready.
Turanza 6i leverages latest cutting-edge technologies to enhance product performance reflecting Bridgestone’s commitment to bringing the latest globally benchmarked technology to the Indian market.
Smooth ride: The special Low stiffness compound used in Turanza 6i adapts better to the roughness of the road surface and provides premium ride comfort.
Quiet ride: Double-pitch sequence technology reduces road noise, leading to quieter rides.
Superior wear life: Reinforced filler type and polymer filler interaction improves wear resistance leading to enhanced wear life.
Better fuel efficiency: A high silica ratio compound is used to reduce molecular friction, resulting in lower fuel consumption.
In addition to enhanced tyre performance, Turanza 6i offers differentiation through its unique sidewall design. The High Contrast Sidewall technology applied in Turanza 6i can enhance the aesthetic appeal of vehicles, especially in the luxury or performance segment.
Bridgestone’s promise of superior quality is strongly backed by its offering of an unconditional warranty for three years from the date of purchase. This provides the consumers with an added sense of security for their purchase, adding to their overall pleasurable ride experience with Turanza 6i. Turanza 6i is designed to cater to premium vehicles, covering SUVs, CUVs, sedans, and hatchbacks. It is available in 36 sizes ranging from 14 inches to 20 inches.