Black Friday will officially begin on November 29 this year but that doesn’t mean Aussie retailers won’t fire up their engines (and deals) early to beat others to the punch.
Expect to see discounts begin as early as Halloween and last right up until Cyber Monday on December 2.
I use the Black Friday sales to do my Christmas shopping every year but this time, more than ever before, I’ll be leaning into the tech and home furniture discounts to kit out my new home in style.
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Your favourite retailers such as The Iconic, Myer, Kogan, My Deal and Appliances Online will have greatly reduced prices on stock, as well as your favourite mattress brands such as Koala, Emma Sleep and Origin.
The Iconic is already hosting an up to 25 per cent off sale if you spend $80 online but expect that discount to increase to at least 30 per cent when Black Friday officially begins.
Myer is also offering 25 per cent off men’s sandals — hello Birkenstocks — women’s handbags and heels, as well as 40 per cent off luggage to get you ready for your next family holiday.
WHAT’S ON SALE ALREADY?
- Kogan: Get up to 60 per cent off on TVs, air conditioners and robot vacuums.
- Amazon Australia: Major discounts on Prime Big Deal Days until October 13.
- My Deal: Save $10 when you spend $75.
- Big W: Get $10 Halloween costumes for kids.
- Sheridan Outlet: Everything on the website is currently under $199.
WHAT IS BLACK FRIDAY?
Black Friday is the term used to describe the Friday after Thanksgiving in the United States.
It traditionally marks the start of Christmas shopping season and has become one of the largest shopping events in Australia.
Top brands like Myer, The Iconic, Amazon and David Jones discount their stock from Black Friday onwards before further reducing prices on Boxing Day.
It’s the perfect time to stock up on presents for Christmas given it’s just shy of four weeks until December 25.
WHEN IS BLACK FRIDAY?
This year Black Friday falls on November 29 but you can expect Australian retailers to start discounting stock from the end of October.
The Iconic is normally one of the first brands to share its sales so keep an eye out online.
HOW DOES BLACK FRIDAY WORK?
Black Friday is traditionally an in-store shopping experience but in recent years it has switched to online — and for some retailers both — so that no one misses out on the incredible deals.
Some retailers have started their sales before Black Friday and they run until Cyber Monday, which is the Monday after Black Friday.
Some brands will give customers a special code they need to input at the checkout to secure the deal while others will just be already discounted to their sale price.
WHEN IS CYBER MONDAY?
Cyber Monday falls on December 2 this year and is just three days after Black Friday.
It usually signals the close of the big sale season before Boxing Day but depending on the retailer discounts can last right up until mid-December.