I just flew from Sydney to Adelaide and back again over the weekend to visit a friend where I saw no less than eight Soul Origin stores serving ample customers a delicious range of barista-made coffee and salads.
With more than 150 stores nationwide it’s easier than ever to find your favourite flavours at a Soul Origin store, and the team have dialled things up a notch with the opening of its first redesigned store on Level 5 of Parramatta Westfield.
It’s the same fresh, delicious, and nutritious food just tilted on an axis.
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On November 21 loyal customers have a chance to pick up a free coffee or iced drink from 7am until 9pm or buy a delicious panini or baguette for only $10.
Salads will also start at $10 to mark the reopening of its Parramatta store. The store is committed to delivering a superior customer experience with a dedicated coffee area to serve the brand’s well-known barista-crafted coffee.
The colour scheme is also far more vibrant and contemporary in style, making good on the brand’s ethos “Goodness Made Great”.
Managing Director of Soul Origin Hao Quach told Best Picks the brand is “energised” and the rebrand will tip it forward on its journey.
“It proudly showcases our delicious food and exceptional coffee. The rebrand was grounded in research and insights from our consumers,” he said.
“There’s a fresh and local take to everything we make, using only the best ingredients to create fresh, healthy, tasty food and barista-crafted coffee. Good food that you feel great about eating.”
Soul Origin plans to reconfigure the remaining stores over time ensuring the full network gets a glow up.
“Moving forward all new stores will have the rebranded design. We are also working on refurbishing several of our existing stores and aim to upgrade our entire network over time to our new brand identity,” Mr Quach said.
Soul Origin is best known for its curated coffee, which is why the dedicated coffee area in the new store is so key to the business’ success.
“We have a shared passion for great coffee, expertly made to order — born of the truth that we know you know good coffee,” Mr Quach added.
“Having said that our customers recognise and love us for our delicious salads, sandwiches and seasonal soups.”
To see the new store and pick up the exclusive one-day menu offers on opening day, head to Parramatta’s Westfield store today.