When Ellen Hodakova Larsson won the 2024 LVMH Prize she had a simple thought to offer: “Wow!”
The LVMH Prize has changed the trajectory of many designers over the years, including Simon Porte Jacquemus, Grace Wales Bonner, and Steven Stokey-Daley. “We don’t want to just buy clothes today; we want to support people who are sending a message to the world,” said Silvia Venturini Fendi, a judge at the Prize, at this year’s final. Maria Grazia Chiuri of Dior, also a juror, added, “There’s the creativity, but then the idea of what they want to build for the future, the perspective of their brand. They were all interesting, very different, but you feel that all the brands had a personal story.”
This year the Prize also awarded Duran Lantink with the Karl Lagerfeld Prize and Michael Stewart of Standing Ground as the inaugural recipient of the Savoir Faire Prize, which highlights a focus on craft. Delphine Arnault, who founded the LVMH Prize in 2013, said that the new award presents an opportunity to “represent craftsmanship, quality, sustainability, and sustainable development. We believe that these are values that are increasingly important today and that reflect the expectations of today’s consumers. It’s also an integral part of our business. Know-how is essential, and know-how is passed down from generation to generation.”
Do you have what it takes to take home one of the awards? Submissions for the 12th edition of the LVMH Prize are now open on lvmhprize.com. Designers anywhere aged between 18 and 40 who have created at least two collections are welcome to apply. The semi-final of the LVMH Prize will take place next year on Wednesday, March 5, and Thursday, March 6. Submissions close on January 11.