AI voice scam call in movie ‘Thelma’ is a growing threat

Theatrical one-sheet for THELMA, a Magnolia Pictures release.

Courtesy: Magnolia Pictures

In the movie “Thelma,” 93-year-old Thelma Post receives a frantic call from what sounds like her grandson saying he’s in jail with a broken nose following an accident and needs $10,000.

Assuming the call is truly her grandson, Thelma, portrayed by June Squibb, follows the scammer’s instructions by fearfully gathering bunches of cash hidden around her home and sending it to a P.O. Box address. 

While this story was dramatized for Hollywood, the threat of such scam calls — also known as grandparents’ scams or family emergency scams — is genuine and getting easier in the age of artificial intelligence.

Total losses from imposter fraud last year reached nearly $2.7 billion, according to the U.S. Federal Trade Commission. But there are ways to stay vigilant, financial experts say, such as freezing your credit or obtaining power of attorney for a vulnerable parent.

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The scam attempt that happened to the real Thelma, the now 103-year-old grandmother of writer and director Josh Margolin, was almost identical to the movie. In the movie, Thelma goes on an epic adventure involving a scooter and a gun to track down her scammers and get her money back. 

In real life, Thelma’s family stopped her before she could send the money. 

“I think the kind of emotion leading [to] action there was definitely a real thing and something that I tried to dramatize in the movie as well,” Margolin told CNBC. “She was kind of getting ready to do it, because she was really panicked. And luckily she called my parents.”

Scammers exploit ‘fear and urgency’

Scams like the one Thelma fell victim to are increasingly common, experts say. Imposter fraud was the most common type of fraud reported to the FTC in 2023, and the agency saw an increase in reports of business and government impersonators.

Social media is fertile ground for harvesting content for these scams.

With advancements in generative AI, a scammer can run just a few seconds of audio from a TikTok video to make the harvested voice say whatever they want, according to computer security company McAfee. 

“Everybody should know that deep fakes are becoming more and more popular and common and easier to do, and there are whole industries built around scamming people,” said Carolyn McClanahan, a certified financial planner and physician who founded Life Planning Partners in Jacksonville, Florida.

Typically, AI voice scams mimic distress calls. It could be someone stuck on the side of the road after their car broke down or someone calling from jail in a foreign country claiming they need bail money. The common denominator is that it’s coming from someone you care about who needs money “fast.” 

A 2023 survey from McAfee found that 25% of adults have experienced a similar AI voice scam — and the company says 77% of victims have lost money as a result. The company polled 7,054 adults in seven countries, including 1,009 in the United States.

Thelma’s age in the movie was a factor in her vulnerability.

“They target the elderly, because as we get older, we lose cognitive flexibility, meaning that we can’t make decisions as quickly, and so it takes us longer to think through things,” said McClanahan, who is a member of CNBC’s Financial Advisor Council. “And so these scamsters use techniques like fear and urgency to try to get you to act immediately.”

But older adults aren’t the only ones at risk; younger people who spend more time online are increasingly vulnerable, CFP Andrew Sivertsen said.

“You think about Gen Z and young millennials, I mean, just the number of impressions that they have online with technology is just exponentially more than seniors and so they’re falling victim to a higher number of scams,” said Sivertsen, a senior planner at The Planning Center in Moline, Illinois.

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