What is Bespoke AI all about for Samsung?
Dipesh Shah: For Samsung, AI is about improving the daily lives of the consumers. We are at the global launch of what we call Bespoke AI. Earlier Bespoke was all about design innovation and function innovation, now we are bringing state-of-the-art AI and smart things connectivity, that is what we call as Bespoke AI. In basic layman terms, it is about how AI can help you in your daily life.
In addition, do you think the advanced or the tech enabled feature will bring in some additional cost in terms of affordability? What is the larger sense in it?
Dipesh Shah: This is primarily a software driven innovation. The sensors and devices are the same. Now, we are doing signal processing on those sensors using AI in the backend through a secure Knox platform so that it brings in additional benefits to your daily life. As long as we deliver benefits in a consumer lifestyle, we keep getting upgraded.
One interesting aspect is that there is a bold statement from Samsung that the next decade is going to be an AI driven decade and you are going to focus on the same. What is the plan? What is the strategy?
Dipesh Shah: Hardware plus software innovation we have already done. Now hardware plus software plus AI together can create unique capabilities in our platform, both in the cloud and on the edge in the device.