A$AP Rocky released his most recent collaboration with Puma this week, which includes the Mostro, a spiky, 3D-printed black-and-red shoe resembling a dragon (albeit one imagined by Demna). The collection, heavily inspired by the auto world, features heavy distressing and nods to racing culture. “My rule is this: If it doesn’t personally satisfy me or feed me or if it isn’t up to my standards personally, then I won’t sell it,” he says. That said, he knows the collaboration—which he considers aesthetically aligned with Maison Margiela, Rick Owens, Balenciaga, and Golden Goose—isn’t for everyone. “I have an acquired taste, so I don’t expect all people to get it. It’s a niche demographic of people who live life like that.”
Surely, his sons—RZA and Riot Rose, whom he shares with Rihanna—will be part of that demo? While he is famously stylish himself, Rocky admits he can’t take credit for his well-dressed mini-mes. “I put together outfits and stuff, but usually it’s their mom, and mom is very adamant about them having baby Rocky outfits and stuff like that,” he says. “Both of my sons have a baby version of most of my wardrobe pieces. It’s kind of crazy.”
Yet Rocky is making sure that his sons have the full-size options, too. When asked if he’s planning to keep any specific belongings for the boys, he quickly interjects: “Everything. I’m not even joking, like, literally everything—my old Sega Genesis and Nintendos and my clothes. You name it, they’re gonna get it all.” After all, he says, “you can’t take it with you.”