The underwear brand that sells a pair every eight seconds – and is famous with sports stars across Australia for its “buttery soft” feel – has slashed its prices on Amazon for Amazon Prime Big Deal Days.
Step One boasts a cult following among sportsmen and women and shoppers looking for ultimate comfort from their underwear, with some saying “once people try a pair, they replace their entire drawer”.
Men and women can snap up some of Step One’s best-selling styles, such as the Women’s Bamboo Boxer Briefs for $19.80 instead of $35.
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Having tried the boxers myself, I can personally attest to a level of comfort that feels as though you’re wearing nothing; I like to wear them as pyjama bottoms in the summer months.
Reviewers also wax lyrical about the Bamboo Boxer Briefs, and there are more than 200 glowing reviews that describe them as “great to wear”, “so comfortable” and “my go-to”.
Items on sale include the Men’s Bamboo Boxer Briefs, loved by Aussie cricket star Uzman Khawaja; they are reduced from $35 to $19.80 for a pair.
You can also scoop up a five-pack of the briefs for $95 instead of $155, as well as a series of other deals on the Step One homepage on Amazon.
The secret to Step One’s success lies in the fabric composition and comfort of the men’s and women’s boxers.
Step One founder Greg Taylor deliberately chose FSC Certified organically-grown bamboo viscose, due to the fact that bamboo is both antibacterial and moisture-wicking.
That means it’s perfect for hot or cold weather and for exercising or just sitting about.
He also developed the underwear to feature “incredible” anti-chafing technology via an “ultra glide” panel that sits between the thighs to reduce friction.
Greg, from Sydney, launched the line after he suffered an “unbearable chafing situation” while hiking in the beautiful wilds of New Zealand.
On Amazon, Step One is the “number one best-selling men’s underwear brand”, while Step One says it has claimed “around six per cent of the men’s underwear market” since it launched in 2017.
“‘Once people try a pair, they nearly instantly replace their entire drawer,” Greg tells 7Life.
“‘If I grew a hair follicle every time someone told me they had thrown out all their brand name underwear and just wear Step Ones now, I’d have a completely full head of hair!”
Most recently, Step One launched women’s briefs – which shoppers describe as the “best undies” and “supremely comfortable”.
The new “buttery soft” women’s range starts from just $21 for thong-style knickers, while bikini briefs cost $23 and full-style underwear is $25.
Sizes range from XS to 2XL, and there are a range of colours to choose from, whether you prefer nude and neutral, black, or bright colours like blue and pink.
For more information and to shop Step One’s discounted range on Amazon, head here now.
Prices are correct at the time of publication.