E!: When it comes to your brand, what aspects are you the proudest of?
When it comes to my brand, I am most proud of the fact that my designs are timeless; When you invest in a Rami Kashou piece, it will be equally special years later as when you first bought it. The unique attention to detail — along with the sentimental value that comes with my collections — offers a special touch for people that they really appreciate.
On a customer service level, I think that the custom-personalized boutique experience that I offer to my clients makes them feel connected and heard, which is generally lacking in the fast-fashion retail world.
E!: Where do you see your brand evolving, short- and long-term?
I see my brand continuing to expand in the world market. I’m proud to share that I have been shipping orders worldwide for the past several years now, and I plan to build on that vision. On a social-impact level I have plans to create new projects that employ and empower women from underprivileged communities to showcase their skills and talents through my designs.
[I have] a few previous projects based on this idea. One involved Palestinian women’s cross-stitched hand embroidery being incorporated in my designs. Such projects proved to be a big success in sales worldwide, as well as in museums, who have purchased some of the pieces and included them in their permanent collections.
It’s about connecting people from different parts of the world through the creative bridge of design storytelling.