WHO IS ELIJAH first appeared on the scene back in 2018 when founder Raquel created a genderless perfume range, and now the Aussie brand is set to hit a huge milestone.
Fast-forward to today and WHO IS ELIJAH is taking the beauty world by storm.
With 14 perfumes on offer, its ethos is to create long-lasting, luxury fragrances with an affordable price tag.
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The now six-year-old fragrance line has continued to grow, with the founder revealing the brand was expected to reach $10 million in sales from its Australian website by the end of 2024.
“November 15 to November 30, 2018 (the year we launched) we received 21 orders,” founder Raquel said.
“Fast forward to this year, same two weeks, and we have received 22,255 orders, just on our Australian site. We will achieve $10 million on our Australian website by the end of this year.”
Filled and packaged in Sydney, WHO IS ELIJAH perfumes are vegan and produced in small batches to avoid excess waste and over-production.
Each bottle retails for just $135 for a 50ml size and $179 for 100ml, an affordable price point for such a luxury scent.
Ocean Eyes, a signature perfume of the brand, is known for its crisp, salty scent is a crowd favourite amongst shoppers, with some declaring it the “scent of summer”.
“Love Ocean Eyes — the smell of the beach that lasts such a long time. If I’m feeling a bit blah, a spray of this really lifts my mood,” one shopper commented.
Stocked on its own website, as well as Sephora, David Jones and Priceline, it’s become a lot easier to get your hands on one of the in-demand scents.
Head to WHO IS ELIJAH to take a browse.