The company clocked sales of 1.6 million units between Navratri and Bhai Dooj this year, which is an increase of 13% compared to the festive season of 2023.
Niranjan Gupta, Chief Executive Officer, Hero MotoCorp, said “For the second consecutive year we have achieved our highest-ever festive retail sales…There has been good momentum and growth in most parts of the country with rural sales catching up with the urban segment in the latter half of the festive season. We expect the momentum to continue and are optimistic about the remainder of the year.”
The 125cc motorcycle segment, with Xtreme 125R, emerged as a key growth driver, while the 100cc segment also contributed positively to the company’s strong sales performance, the company said in a statement.
VIDA, Hero MotoCorp’s electric vehicle brand, reported retail sales of 11,600 units in the same period. VIDA network’s ongoing expansion, leveraging Hero Premia and Hero 2.0 outlets, in conjunction with a heightened emphasis on the Top 30 towns, is yielding positive results, the company said. Hero expects its upcoming portfolio expansion in the electric vehicle segment will infuse the brand with further impetus.
The Harley-Davidson X440 achieved sales of over 2800 units. As the company aims to expand the Premia network to over 100 locations by the end of this fiscal year, it will enhance the reach and accessibility of this aspirational brand.