Prime Day 2024 is here! Today through October 9, the retailer’s annual autumnal sale delivers much-anticipated markdowns across fashion, beauty, home, and electronics categories. If you don’t want to sift through thousands of Prime Day deals on your own, allow our editor picks to guide your own carts.
Vogue Editors’ Prime Day Picks
- The LED Face Mask: Currentbody LED Light Therapy Mask,
$380, $342 - The Go-To White T-Shirt: Hanes perfect cotton crewneck T-shirt,
$12, $7 - The Vanity Mirror: Conair Lighted Makeup Mirror,
$47, $34 - The Lightweight Hair Oil: Ouai Hair Oil,
$30, $24 - The Heated Brush: BondiBoost Infrared Bounce Brush,
$98, $78 - The K Beauty Serum: Cosrx The 6 Peptide Skin Booster Serum,
$30,$20 - The Wearable Tech: Oura Ring Gen3 Horizon,
$349, $299 - The Coffee Maker: Keurig K-Mini Single Serve K-Cup Pod Coffee Maker,
$100, $60 - The Hair Thickening Spray: IGK Body Language Thickening Mist,
$34, $31 - The Dehumidifier: Psos Dehumidifer, 118 OZ Water Tank, (980 sq.ft),
$1,099, $80
From beauty essential to wardrobe basics to affordable takes on the season’s top trends, there’s no shortage of Prime Day 2024 fashion deals to be had. Of course, those who’ve shopped the sale before know that many of the best Amazon Prime Day deals aren’t in the clothing department at all. Discounts on tech, home, and skin- and haircare are where it’s really it. (Though, that hasn’t stopped us from unearthing the best fashion on sale!) Honorable mention goes to the best Prime Day beauty deals, which are particularly good this year—our senior beauty writer has uncovered everything from Liquid I.V. sachets on sale to handy hair-drying towels and a viral overnight collagen mask that she says gave her baby-soft skin after a single use. (Amazon isn’t called the the Everything Store for nothing!) Ahead, a look at the Prime Day deals Vogue editors are actually shopping—from Currentbody, Oura, La Roche-Posay, and more.
The LED Face Mask
“A special someone on my holiday gift list is getting a red light therapy mask, so when better to buy it than during Amazon Prime Day? Of the best, Currentbody’s is oft-recommended. For example, Dr. Azadeh Shirazi loves it because it’s FDA-cleared and designed with clinically-proven light wavelengths (red: 633nm and near-infrared: 830nm)—clinically proven to reduce wrinkles by 35% with consistent use. Plus, it’s quite comfortable to wear!”—Kiana Murden, senior beauty shopping writer
The Wearable Tech
“Following a jam-packed fashion month, I am using October to reset. What better way to do so than to get back into my workout routine? I’ve heard amazing things about the Oura Ring when it comes to tracking things like activity, sleep, and heart rate so I plan to finally pull the trigger and order one on Amazon Prime Day.”—Taylor Lashley social media manager
The Go-To White T-Shirt
“You can never have too many white T-shirts—and this one’s a classic!” —Talia Abbas, senior shopping editor
The Heated Round Brush
“I’m in the market for a new hair tool but I need it to be simple—nothing too complicated for me with multiple attachments! A heated round brush is just my style for smoothing out my bob. I’ve heard good things about the BondiBoost brush and I’ll be adding it to my cart this Prime Day.” —Rose Carlisle, special events assistant
The Skin-Care Essentials
“While revamping my wardrobe, I will also be stocking up skin-care essentials this Prime Day. I’m shopping my tried-and-true Toleriane Hydrating Gentle Face Cleanser and Lipikar Daily Repair Moisturizing Lotion to make sure I stay hydrated throughout the colder months!”—Florence O’Connor, associate content manager and app news editor
The Reader’s Must-Have
“I have no more space for paperback books in my apartment so I am hoping to get a Kindle this Prime Day. I know they’re not normally that expensive, but I don’t want to shell out $100 for an e-reader!”—Irene Kim, production and editorial associate
The Collagen Face Mask
“I will 100% be stocking up on my beloved Biodance viral collagen masks during Prime Day, whether they’re on sale or not! These transform from a refreshing gel to a thin, clear film while you sleep—drenching skin with galactomyces ferment filtrate, niacinamide, and hydrolyzed collagen. After each wear, my skin is noticeably softer, smoother, and bouncier come morning.”—Kiana Murden, senior beauty shopping writer
The Coffee Maker
“The joke in the office is that I have mini appliances at my desk—there’s a mini fridge, a mini tea kettle, and mugs. Now the only thing I’m missing is a single cup coffee maker!”—Rose Carlisle, special events assistant
The K-Beauty Essentials
“No one warned me about adult acne. Perhaps it was mercy, because teenage me would have been livid to know I’d still be getting spots in my late twenties! Like most beautyphiles, I’ve been obsessed with K-beauty, and I take regular trips to Senti Senti to browse the latest products IRL. For a quick fix without leaving my house, I need a serum and I love a good discount. Niacinamide is a must-have for oily skin and acne prone girlies like me.”—Concetta Ciarlo, events associate manager
The Pointelle T-Shirt
“Prime Day is the perfect opportunity to stock up on your wardrobe. I absolutely love my white Leset Pointelle Short Sleeve Tee and have had my eye on the black version for a while now.”—Florence O’Connor, associate content manager and app news editor
The Red Light Therapy Facial Wand
“I love a beauty gadget—I already have a NuFace but I’m looking to delve into some red light therapy tools and the Solowave wand is at the top of my list this Prime Day. This device caught my eye because, firstly it looks like a cute little razor, and secondly, it delivers 4-in-1 targeted treatments including reducing both puffiness and dark circles.”—Conçetta Ciarlo, events associate manager
The Vanity Makeover
“Now that fall is in full swing, I’ve been looking forward to slowing down and getting organized at home. My vanity setup is in desperate need of a new, lighted mirror, and an improved method for organizing my currently tangled jewelry. I’m excited to give these a try!”—Alexandra Ditch, associate commerce producer
The Lightweight Hair Oil
“Ouai’s hair oil has played a major part in getting my hair to look as healthy as it does now on my everlasting hair-care journey.”—Kylee McGuigan, Associate Production Manager
The 90’s Sunglasses
“Good thing it’s Prime day, because I’m in the market for a new pair of sunnies and you can’t go wrong with a classic, ’90s style pair.”—Taylor Lashley, social media manager
The Travel-Friendly Buys
“Last time I was in Paris I brought home a thtee-pack of La Roche-Posay’s micellar water and it finally has run its course. I’m loyal to this one, it’s not greasy, is unscented but has a nice smell, and I can refill a travel size bottle with it when I’m on the go. In need of a restock ASAP, Prime Day couldn’t have come at a better time.”—Madeline Fass, senior shopping market editor
The Hair-Care Haul
“I go through a bottle of IGK Body Language a month, I even decant it in a tiny travel spray for Paris Fashion Week because the scent is so light and it works for everything (including enhancing my husband’s curls like a TikTok boi) so I’ll stock up on that. This also reminds me that I need a new can of unscented L’Oreal Paris Elnett hairspray, what the artists are secretly using backstage! And some Armra Colostrum to see if it will thicken up my little Einstein baby hairs.”—Arden Fanning Andrews, beauty editor at large
The Natural Facial Sponge
“I swear by these 100% natural cellulose, expandable facial sponges! Since introducing them to my routine a few years ago, I’ve ditched washcloths completely; plus, they deliver a more intensive clean than just using your hands! I like to keep them stocked in my bathroom for daily face washing and in my toiletry bag for travel. Just activate with water then throw them out when you’re done.” —Kiana Murden, senior beauty shopping writer
The Sunrise Alarm Clock
“If there’s a high-tech device that can make my life even a smidgen easier, I’m willing to try it! I am not a morning person…In fact, I can seemingly never get enough beauty rest and a generally sleepy person. In an attempt to transform my morning routine from dreaded to peaceful, I have my eye on a sunrise alarm clock.”—Conçetta Ciarlo, events associate manager
The French Pharmacy Favorite
“Determined to keep dry skin in check as we enter fall, I’m restocking on Embroylisse, an old French pharmacy favorite I grew up using.” —Talia Abbas, senior shopping editor
The Silk Sleep Mask
“I’m a terrible sleeper…but I’m working on fixing that! I won’t travel anywhere without my trusty silk sleep mask, but I’m loving the idea of upgrading to a padded mask for maximum comfort and beauty rest. I love these masks from Drowsy—maybe I’ll I buy one for my mom and sister, too. ” —Rose Carlisle, special events assistant
The De-Puffing Face Mask
“111Skin’s de-puffing face masks are a must in my beauty cabinet—and are a steal this Prime day 2024!” —Laura Jackson, shopping writer
The Dehumidifier
“With a new season in full swing, there’s a long shopping list of things I must acquire (both out of necessity, and well, desire). At the very top include a new dehumidifier to help clear up my small, stuffy New York City apartment (with a large dog, I might add).”—Clarissa Schmidt, marketing & production manager
The Self-Help Reading Material
“If you’ve got a friend balancing a budding business and more tasks than hours in the day, business maven Natalie Dawson’s latest book, Start The Work: How to Duplicate Yourself and Scale Your Business, is their new best friend. Think of it as the cheat sheet to stop feeling like you have to do it all. Packed with smart strategies to harness the power of your team, it’s scaling—without the stress. And while you’re at it, snag her other best-seller, TeamWork: How to Build a High-Performance Team. Dawson’s like that no-nonsense mentor you didn’t know you needed. And with Prime Day deals, it’s time to build that business bookshelf at a steal!!”—Sasha Pinto, Vogue100 Experiences Manager
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