72 Prime Day Beauty Deals 2024 You Should Really Know About, According to Vogue Editors and Dermatologist

The crème de la crème of hair tools, this multi-styler is one we can’t rave about enough. While the occasional blowout is still a treat, its six attachments make it easier than ever to achieve salon-worthy looks at home. Plus, the experience is fully customizable with three airflow speeds and three precise heat settings.

Vogue’s senior beauty writer Kiana Murden, has shared previously that “No matter how many dryers I try, I find myself constantly reaching for the Supersonic wash after wash.” This sentiment is understandable—few dryers can match its advanced technology. Dyson states that the Supersonic measures the temperature 20 times per second to ensure that hair isn’t exposed to extreme heat.

Dyson continues to innovate with the Airstrait—a tool that can be used on both wet and dry hair without traditional hot plates. Instead, it utilizes hot air to achieve a smooth, sleek look. Think of it as a hybrid between a straightener and a hair dryer, featuring multiple settings: wet mode offers three heat options (175°F, 230°F, and 285°F), while dry mode provides two temperature settings (250°F or 285°F) along with a quick “boost” mode for an instant heat surge.

There are traditional beauty tools, and then there are the smaller but no less impactful devices that make all the difference. For instance, an air purifier may not be the first thing that comes to mind when you think of beauty, but better air quality can help enhance the health of your hair and skin. Think: fewer allergens and increased hydration.

A favorite of Hailey Bieber and Vogue senior beauty shopping writer Kiana Murden, this device helps skin-care products penetrate more deeply. Board-certified dermatologist Dr. Dendy Engelman previously told Vogue, “According to clinical studies by the brand, this device increases skin permeability by 490%, allowing for better product absorption, amplifying the benefits of your skincare, and helping skin become healthier and more glowy.”

The NuFace is one of the best microcurrent devices on the market, and celebrity esthetician Elizabeth Grace Hand agrees, as she uses it regularly on both herself and her clients. She tells Vogue, “I make gentle upward strokes on my skin for 5 to 20 minutes, depending on the target areas and specific NuFace routine.” It’s FDA-cleared and features three to five settings with varying intensity levels of microcurrent.

What haven’t we said about Solawave at this point? One of our favorite beauty tools, this device combines four technologies into one—red light therapy, galvanic current, facial massage, and therapeutic warmth. With just five minutes of daily use, Murden says you’ll notice brighter skin, smoother fine lines, and more even dark spots.

Washing your face becomes a pro-grade ritual with Foreo’s silicone cleansing brush. “It boosts circulation and collagen, promotes lymphatic drainage, and reduces puffiness while removing impurities trapped deep within pores,” says board-certified dermatologist Dr. Brooke Jeffy.”

It’s easy to get addicted to this one-step tool, as it has everything you need to achieve a salon-style blowout at home. With three heat settings (low, high, cool), it only takes a few minutes to work it through your hair for a blowout that lasts.

Achieve the perfect at-home blowout with this 3-in-1 styling tool from T3 that lets you dry, smooth, shape, and style. Instead of cluttering your space with multiple hair tools, this versatile device streamlines your routine and saves you money by doing it all-in-one.

A favorite of ours for dark spots, uneven skin tone, texture, and fine lines, this vitamin C serum from Tatcha is formulated with 20% stabilized vitamin C, Japanese Beautyberry, 10% fruit-derived AHAs, and Japanese Angelica root. Simply apply one to two pumps of this serum every night, and you’ll notice a more radiant complexion, as it works to resurface, brighten, smooth, and fight against free radicals.

If you’re looking to introduce a face mist into your routine, might we suggest our tried-and-true favorite? Formulated with a blend of essential oils—mint, lemon balm, rosemary, and rose—alongside grape extract and orange flower water, this mist helps prep the skin before makeup or provides a hydrating, refreshing boost even without makeup. We especially love spritzing it before and after long flights.

Winter is on the way, and that means it’s time to add a rich moisturizer to your routine. This one from Kiehl’s is ultra-hydrating, giving your skin the nourishment it needs when the inevitable dryness kicks in.

You’ve probably heard of this trending snail mucin-rich treatment, but if you’ve been waiting for a sale to give it a try—now’s your chance, at 32% off. This silky essence that harnesses the power of snail mucin to hydrate, plump, and repair skin.

Retinol, or one of its derivatives, is a must-have in any skincare routine, and RoC’s is an industry favorite. Board-certified dermatologist Dr. Michele Green previously told Vogue that she recommends this moisturizer because it “offers the anti-aging benefits of retinol, combined with the ultra-hydrating and soothing benefits of hyaluronic acid.”

If you find retinol too strong, retinal, a vitamin A derivative, is known to be less irritating. This serum is packed with it, alongside hyaluronic acid, glycerin, and vitamin E. With consistent use, you’ll notice more radiance, improved texture and tone, as well as reduced dark spots and fine lines. Plus, there are five different potencies to choose from, so you can customize what works best for your skin type.

Think of this as the best of both physical and chemical exfoliation worlds, combining silica, fruit enzymes from papaya, pineapple, and pumpkin, along with lactic and salicylic acids to leave your skin baby-soft and radiant.

One effective way to protect the skin from external damage and minimize fine lines is by applying this powerhouse serum, which combines 20% L-ascorbic acid with hyaluronic acid..

You won’t want to miss this chance to score not one but two of NatureLab Tokyo’s bestsellers—The Perfect Shine Clarifying Scalp Scrub and Perfect Repair Treatment Masque. The scalp scrub is a particular favorite of Dr. Engelman, who previously shared with Vogue, “On wash nights, I like to use the NatureLab Tokyo Scalp Scrub, which doubles as both a scrub and a lathering shampoo. It gently exfoliates with sugar crystals (instead of traditional salt), making it very gentle and color-safe.” When used in conjunction with the mask, you’ll be amazed by how soft and lovely your hair feels.

Infused with turmeric (which boosts hair density) and caffeine (to stimulate the scalp), this silicone-free formula is our go-to whenever our scalp needs some TLC. One thing to note: while it does contain biotin, the formula remains vegan and cruelty-free.

Whether your hair is thinning or you simply want to keep your scalp healthy, this hair serum is designed to maintain an optimal scalp environment for your hair’s natural growth cycle. It contains a nutrient-rich blend of peppermint oil, menthol, soothing tea tree oil, and strengthening amino acids, all of which deliver essential nutrients to the scalp while strengthening hair, fighting frizz, and preventing breakage. No wonder it’s one of our top hair growth serums.

This Carol’s Daughter elixir is a standout hair oil. Meant to nourish the scalp and hair shaft, with consistent use, you’ll notice how much healthier and stronger your hair looks with consistent use—thanks to its blend of castor, soybean, olive, and more oils.

If your hair has lost its shine, adding a nourishing hair oil to your routine might be the fix you need. This one by OGX is a drugstore classic—renewing hair’s luster with argan oil sourced from Morocco.

No matter how dirty your hair is or how long you’ve gone without showering, this dry shampoo can bring it back to life. It absorbs excess oil and can extend the time between washes or freshen up your hair when you want it to smell better. However, we still recommend washing your hair regularly for optimal scalp health.

Celebrity trichologist Helen Reavey founded this brand in 2019, and it has experienced explosive growth, primarily due to its stem cell scalp serum. The key ingredients include apple stem cells, aloe vera, and bamboo extract. When applied directly to the scalp, these ingredients improve the scalp’s skin barrier and microbiome, which supports the hair growth cycle.

The Gold Lust line is one of our favorites in Oribe’s collection, as each product feels decadent on the hair, provides nourishment, and smells amazing. This kit includes the Gold Lust Repair and Restore Shampoo, Conditioner, and Gold Lust Transformative Masque to restore dry, damaged hair to its former glory or give it a glossy new refresh.

This cleansing oil from Sulwhasoo quite literally melts makeup off your face, making the process of removing a full face beat far less daunting. It’s also the perfect choice if you’re looking to pair it with another cleanser for a double cleanse.

At just under $11, Etude’s barrier cream is perfect for winter or whenever you need an extra boost of moisture. It contains panthensoside, which strengthens the skin barrier, along with madecassoside to help calm irritation. Not only is it deeply moisturizing, but this also offers excellent barrier repair benefits, leaving your skin feeling soft and supple.

This Korean cushion foundation is all anyone is talking about, as it promises the coveted “glass skin” effect. Unlike heavy foundations that can pill, this one feels weightless and offers breathable coverage, so you barely notice it’s on. You can build it up to medium or full coverage, and it never feels greasy or heavy. Plus, there’s a good range of shades to choose from—addressing a common complaint when it comes to Korean makeup products.

Beauty sleep takes on a whole new meaning with this sleeping lip mask that hydrates your lips overnight. Formulated with vitamin C, murumuru, and shea butter, it ensures that no matter how dry or flaky your lips are, you’ll wake up with them feeling soft and supple.

After going viral on TikTok, we’re surprised this Anua formula is still in stock! Unlike other toners that can be harsh and stripping, this one contains calming heartleaf extract, which soothes, hydrates, and balances the skin’s pH levels without irritation. Safe for all skin types, it delivers a boost of hydration with consistent use—without any stickiness or oiliness.

If you love truffle in your pasta, wait till you experience it in your skincare! Another viral K-beauty product, this lightweight serum transforms into an oil as you apply it—delivering a hydrated glow without feeling heavy or greasy. Formulated with Italian white truffle extract (sourced from Piedmont Alba, a UNESCO World Heritage Site, using an extraction method called 3CMTE), niacinamide, and chia seed extract, it nourishes and revitalizes the skin for a improved radiance.

One could argue that there’s nothing more essential on this list than a good sunscreen. K-beauty sunscreens, in particular, stand out for their innovative formulations. This broad-spectrum option from Innisfree is priced under $20 and offers SPF 36, ensuring you’re well protected.

Formulated with hydrating squalane, ceramides, and allantoin, this barrier cream is gentle enough for use on a baby yet still a powerhouse when it comes to locking in hydration and strengthening the skin barrier. It’s also fragrance-free, making it truly safe for all skin types.

A top pick for those in the market for supplements, “Nutrafol is plant-based and science-backed. It gives you the building blocks for hair growth but also affects other systems that affect hair growth and well-being,” board-certified dermatologist Dr. Jennifer Gordon previously told Vogue. With ingredients like saw palmetto, ashwagandha, and organic maca root, you can expect to see a noticeable difference in three to six months, provided you adhere to the recommended regimen of four pills a day.

The clinicals for this supplement don’t lie. Double board-certified plastic surgeon Dr. Hardik Doshi explains:“Ingredients such as biotin, iron, zinc, vitamin C, and a marine protein complex present in Viviscal are thought to promote hair health.” After 90 days of consistent use, you’ll notice fuller, thicker hair.

Many serums can be heavy, leaving hair greasy and weighted. However, this formula from the Ayurvedic brand Aavrani is different. It contains turmeric stem cells, vegan collagen, and ashwagandha—tested ingredients that have the research to back their effectiveness for hair health. You can use it daily on either a damp or dry scalp.

Celebrity hairstylist Peter Burkhill recommends Nioxin’s range of shampoos for those experiencing thinning hair, making this treatment is a great addition for those seeking a leave-in solution. Simply apply the concentrated blend of nutrients, antioxidants, and botanicals to your scalp after you get out of the shower. This nourishing formula helps protect the scalp from damage and encourages healthy hair growth conditions.

With notes of green tea, bergamot, cardamom, violet, and amber, this unisex fragrance is a must-add to your cart. If you’re on the fence, there are multiple sizes on sale to choose from including a small 1.7-fluid ounce.

Fall in a bottle—this perfume is a blend of all our favorite notes: dark rum, honey, cinnamon, vanilla bean, sandalwood, and cocoa. It’s warm, spicy, and everything a great Q4 fragrance should be. Plus, Ellis Brooklyn is known for its sustainable sourcing and high-quality ingredients, so you can feel good knowing you’re not dousing yourself in toxins.

La Vie Est Belle translates to “life is beautiful” in French, and life certainly feels more beautiful after applying this warm, earthy fragrance. With notes of iris spring flowers, patchouli, spun sugar, and warm vanilla, it’s sure to become one of your go-to scents. While not overly floral, it offers hints of Arabian jasmine sambac and sparkling Tunisian orange blossom for a perfectly balanced perfume.

Dolce & Gabbana’s fresh scent is technically a masculine fragrance, paying homage to the “Italian man,” but it can easily be considered unisex. With notes of citrus, fresh herbs, piquant spices, and smoky woods, it strikes a unique balance—woody, herbaceous, and lively. Not to mention, it’s available in three sizes, so you can start with a tester or stock up on a larger size.

If you can’t create your own happiness, store-bought is just as good! Clinique’s Happy perfume can turn any drab day around with its aromatherapy benefits, thanks to a refreshing blend of citrus and floral notes. The brand describes it as “sunshine in a bottle,” and we couldn’t agree more.

Like rose petals opening at first bloom, this feminine fragrance is one of Philosophy’s best-sellers. More light than overpowering, with delicate notes of rose, peony, sparkling lychee, warm woods, and a hint of pink musk, this is everything sweet, soft, and fresh.

Seed’s probiotic is a synbiotic, meaning it contains both probiotics and prebiotics—specifically chlorophyllin, hypromellose, fermented gellan gum, water, organic rice fiber, and an organic rice extract blend. Regular use can help with digestion, managing inflammation, and synthesizing key vitamins, metabolites, and neurotransmitters. Consider us sold.

If you’ve been curious about period cups but haven’t made the switch yet, this top-rated one from Cora is now on sale. Made from medical-grade silicone, it’s incredibly easy to insert; you won’t even notice it’s there. It’s ideal for those with vaginal or bladder sensitivities, or anyone seeking a more environmentally-friendly option over tampons and pads.

For those who don’t have the space to install an at-home infrared sauna, this portable option works just as well. How so? “The far infrared rays deliver a deep, detoxifying sweat, allowing the body to push heavy metals and toxins out,” Lauren Berlingeri and Katie Kaps, founders of the wellbeing brand Higher Dose, told British Vogue previously. “On average, you burn 500 to 600 calories during a full 45-minute sauna blanket session, and you also boost your metabolism.”

Contour, tighten, and de-puff your skin with an ice roller. This pink one from beauty influencer Lauryn Evarts is made from aluminum, which stays cold longer than many gel rollers. It also features an ergonomic handle for easy placement, so your hand won’t cramp or slip as you roll your face each morning.

Dry brushing is an integral part of Gwyneth Paltrow’s routine. “I believe that beauty and wellness are inextricably linked,” she says in her Beauty Secrets episode, moments before massaging a dry brush across her skin for a circulation and exfoliation boost. She even has her own dry brush (now on sale) made from pure, natural sisal to lightly exfoliate and sweep away dead skin cells.

If you’re feeling tired post-workout, electrolytes can make all the difference in boosting hydration and aiding muscle recovery to prevent soreness. Liquid I.V. combines glucose and sodium in its Hydration Multiplier mixes, a blend that allows the body to absorb water better, making rehydration more effective and faster, registered dietitian Mia Syn previously explained.

Perfect your smile this Prime Day with these Crest White Strips, which you can simply apply and continue with your activities like watching TV, cooking, and more. The brand claims that with consistent use, you’ll notice a difference of up to 20 levels whiter in just 22 days.

Once you start using an electric flosser, you’ll never go back. This one from Waterpik features 10 settings, a massage mode for your gums, and a built-in timer.

Partial to a full coverage concealer? It Cosmetics’s Bye Bye Under Eye formula veils dark circles, blemishes, and hyperpigmentation with just a touch of product without looking cakey. Plus, it’s rich in peptides, hyaluronic acid, ceramides, and antioxidants to hydrate and plump skin simultaneously.

If you can’t remember the last time you bought a new mascara, it’s time to refresh your stash. L’Oréal’s Panorama formula is one to watch—lengthening and volumizing each lash with a multi-level bristle brush wand.

Not only does this lip oil give your lips glossy shine, but it also hydrates them in the process, thanks to a blend of baobab seed oil (which reduces the appearance of lip lines and wrinkles), camellia seed oil, and passionfruit seed oil. There are six sheer color shades to choose from, but we couldn’t pick a favorite—it’s too hard.

Apply this hyaluronic acid and amino acid-packed brow serum daily for fuller, thicker-looking brows. If you’re skeptical about whether brow serums really work, Los Angeles-based dermatologist Dr. Jessica Wu reassures us: “The good news is, eyebrows can be encouraged to grow back as long as the follicles have not been permanently scarred,” she previously told Vogue. “This can be accomplished by using products with ingredients that stimulate the hair growth cycle.”

Tarte’s Maracuja lip oils are viral for a reason—they not only give your lips a gorgeous shine but they also plump them up for a fuller-looking pout. With 12 shades to choose from, there’s a hue for everyone.

A good eyeliner can take you from day to night without smudging, and Stila’s delivers on its promise of all-day wear. A true makeup bag essential, this is apt for a thin flick to a statement cat-eye.

Not only does this glotion create the illusion of a summer tan from days spent at the beach, but it also contains skin-friendly ingredients like glycerin and shea butter to keep your skin hydrated. There are several different shades to choose from, and you can use it on both your face and body.

We keep this lipstick in our carts year-round because we’re always running out. Black Honey is iconic, and for good reason—it gives your lips the perfect amount of color and hydration to make others think you’re genetically perfect (which you are).

Not only does this shower oil cleanse the skin, but it also softens it and can be used as a shaving cream or bath soak. With the fresh scent of almond and warm vanilla, thanks to its sweet almond oil, don’t be surprised when the compliments start rolling in.

Vogue senior beauty shopping writer Kiana Murden picks this up every time she’s in Paris, and for good reason: it’s an acclaimed skin barrier cream formulated with D-sensinose, a post-biotic extract that helps balance the skin. Incredibly gentle, it’s perfect for those who’ve overdone it with acids and need something to soothe and protect while their skin recovers.

Suitable for all skin types and concerns like atopic eczema and dermatitis, this fragrance-free cleansing oil eliminates the need for makeup wipes. Upon application, it foams up and can effortlessly remove even the most intense makeup looks.

Sensitive skin can be hard to shop for, but this thick crème concentrate from French beauty favorite Embryolisse is safe for even the most delicate skin types, thanks to its simple and effective formula. A best-seller for a reason, this product is the ultimate multitasker—it can be used to moisturize, prime the skin for makeup, as a cleansing milk, face mask, after-sun care, and even aftershave.

Those with dry skin may appreciate Yon-Ka’s milky face wash, enriched with 85% natural-origin ingredients, including a botanical blend of brown algae, lipids, and a plant-derived terpene. It’s especially great for double-cleansing enthusiasts.

Dry skin doesn’t stand a chance against this plumping serum from Vichy, a French pharmacy favorite known its lineup of simple yet efficacious products. With just 11 ingredients, it’s a straightforward yet potent formula, featuring natural-origin hyaluronic acid and volcanic water.

If we could only bring one body cleanser to a deserted island, it would undoubtedly be this one from Youth To The People. Not only does its jasmine scent smell heavenly, but it’s also incredibly hydrating thanks to niacinamide in the formula.

You might be accustomed to physical exfoliation, but it’s worth noting that there are significant benefits to a formula that includes both physical and chemical exfoliants. We love this one from Nécessaire which pairs the former (volcanic pumice and charcoal bamboo) with the latter (niacinamide) for a more even skin tone.

A luxurious body oil makes all the difference after a shower. Not only does it provide aromatherapy benefits, but your skin will feel significantly softer afterward, especially if you used a dry brush beforehand.

Saltair’s gentle body scrub is specifically formulated for those struggling with keratosis pilaris (KP): it includes 5% glycolic acid to exfoliate, volcanic sand to buff away rough patches, kukui nut oil to moisturize, and niacinamide to brighten.

A little goes a long way with Ouai’s two-in-one scrub—use first it to exfoliate the skin, then remove any product buildup from the scalp. Not of dragonfruit, orange blossom, tuberose, and musk capturing the sweet scent of St. Barts that it’s inspired by.

A regular lotion? Great for hydration. But how about a pearlescent, lightweight formula that also contains SPF along with hydrating sea moss, nectar, and cocoa seed butter?