35 Best Amazon Black Friday Deals 2024 in Its Beauty Section

Curling novices, allow us to introduce you to The Beachwaver Co.’s B1.25, a goof-proof styler that’s gone TikTok-viral for its self-rotating barrel. “I rarely curl my hair, and I constantly get confused with which direction to twirl the barrel, so Beachwaver’s viral curler takes all of the guesswork out for me,” says commerce writer Jennifer Hussein.

Ask any beauty lover what’s at the top of their wish list, and we’d bet that it’s the Dyson Airwrap Multi-Styler Complete Long. Amazon shoppers can score $100 off the everywhere-viral device, which uses low heat and high velocity to smooth, curl, polish, and volumize.

L’Ange’s Le Duo makes styling super straightforward and ooh-la-la-level chic. It features floating titanium plates, 360-degree vented airflow for shine-locking, and an adjustable temperature range between 280° and 430° Fahrenheit.

Creating perfectly bouncy curls starts with the Bio Ionic Long Barrel Styler. Made for those with medium-length to long hair, its ceramic barrel instantly heats up and evenly distributes heat to curl hair without frying it (it’s no wonder how it won a 2024 Allure Best of Beauty Award).

Dull, dry hair is no match for Christophe Robin’s Regenerating Mask, which uses prickly pear oil to boost shine and smooth frizz. Step away from the showerhead, apply a small amount, let it sit for five minutes, and rinse it out.

SheaMoisture’s Curl Enhancing Smoothie gives every strand TLC, defining and coating curls with nourishing coconut oil and silk protein for a megawatt shine. You’ll get all the moisture without the greasy weigh-down associated with most leave-in treatments.

Thanks to your daily pumpkin spice latte, the leaves aren’t the only thing turning a little…golden brown. If your teeth need a quick brightening, Crest 3D Whitestrips are your easiest, most affordable bet. We trust them so much we handed them a Best of Beauty Award this year.

When’s the last time you replaced your toothbrush? If it’s been a while, upgrade your smile with Oral-B Pro’s 1000 Rechargeable Electric Toothbrush. We love that it goes easy on sensitive gums via three pressure control modes.

Pair your usual dental floss with the high-powered Waterpik Aquarius Water Flosser. This nifty tool uses a powerful, steady stream of water to clean every nook and cranny between your teeth and gums.

Okay, the baby pink color of the Philips Sonicare’s ProtectiveClean 6500 Rechargeable Electric Toothbrush was the first thing to catch our eyes, but this toothbrush’s polishing abilities are top-tier. This rechargeable option has three different brushing settings (clean, white, and gum care) that use 62,000 brush movements per minute to intensively brush away plaque and cavity-causing bacteria.

Olay’s Cleansing Melts kind of feels like the (Best of Beauty-winning) future of skin care. The water-activated pads dissolve into bubbly suds that foam into a cleanser to dole out brightening vitamin C. The melts are a total dream for travel, too.

Missha’s Time Revolution Essence moisturizes, tones, and clarifies using a hearty dose of cica. It’s a great pick for people struggling with dry or sensitive skin exacerbated by wearing base makeup. You can fit this into your routine as the first step post-cleansing.

Hydrate your face like a pro with Belif’s Aqua Bomb Bundle, a supremely refreshing, lightweight moisturizer spiked with hyaluronic acid, squalane, and niacinamide. The gel formula absorbs quickly and deeply, leaving behind baby-soft skin and boosted firmness.

The Therabody TheraFace Pro Microcurrent Facial Device has taken over some of the faciest faces on TikTok for its range of complexion-enhancing attachments, including add-ons for muscle-massaging percussive therapy, contour-defining microcurrent, and tone-evening LED light therapy.

When acne calls, Cosrx’s Acne Pimple Patches answer. These hydrocolloid stickers draw out pus and oil from blemishes and stay put for hours. This pack comes with stickers of three different sizes, ready to tackle tiny zits and big breakouts alike.

Sunscreen is always on top of our list—Cerave’s AM Facial Moisturizing Lotion SPF 30 in particular. Its transparent, conditioning formula guards your skin against UV rays and treats skin to a moisturizing cocktail of hyaluronic acid, ceramides, and niacinamide.

Tatcha’s The Dewy Skin Cream is a total treat. Powered by red algae, hyaluronic acid, squalane, and Japanese purple rice, the formula works to smooth fine lines and reduced redness.

Vitamin C is a glowy go-to, and this Mario Badescu serum is packed with the stuff. It’s also infused with sodium hyaluronate, a hydrating hyaluronic-acid derivative.

Lancôme’s Défincils High Definition Mascara is bringing all of the drama with none of the bulk. (Proof? It’s won 12 Allure Reader’s Choice Awards—and counting.) The lengthening, defining formula separates and tints each lash, conditioning all the while with the help of pro-vitamin B5 and panthenol.

Urban Decay’s Naked 2 Basics Eyeshadow Palette is a can’t-go-wrong range of neutrals for building, blending, and wearing solo. Its six shadows were designed to complement one other and stay put for hours.

Lock in your look with L’Oréal Paris’s Infallible 3-Second Setting Spray Mist, which we’re pleased to say is on sale. It seals in makeup for up to 36 hours and staves off caking and cracking wherever you apply.

Lancôme’s La Vie Est Belle Eau de Parfum is an iconic floral scent that’ll elevate anyone’s fragrance collection. This dazzling aromatic features notes of floral iris, earthy patchouli, creamy vanilla, and sweet sugar.

We have yet to find a single person that doesn’t like Philosophy’s Amazing Grace Eau de Toilette, a musky floral that’s equal parts subtle and statement-making. Its warm, floral scent gets a lightly zesty touch from bergamot.

Dossier makes some of our favorite perfumes at some of our favorite prices, so the deal only sweetens when a sale sticker is in sight. Ambery Vanilla is a favorite of commerce writer Annie Blackman who likes to spritz it on before a wintery date night.

Fruity? Gourmand? What about a bit of both? I Love Your Smell, Baby is a perfect harmony of tart fruity and warm vanilla-y goodness. Refreshing lemonade, sparkling pomegranate, and juicy raspberries are balanced with comforting vanilla and creamy musk. It’s a scent that transcends the seasons.

Oura’s nifty Ring Gen3 is probably worn by that cool guy in your running club, and it’s well-worth the hype. This multitasker can track anything, from your heart rate to your sleep schedule (or lack thereof).

Cold winter nights usually call for a heater—and the requisite dry air, which can take a toll on your sinuses. Say goodbye to stuffy noses all season long with Vitruvi’s Cloud Humidifier, which also doubles as an essential oil diffuser.

If headaches are a constant bother, TheraBody’s SmartGoggles are the game-changer you’ve been begging for. This smart eye mask can hook up to your phone to access infinite settings that’ll help relieve migraines and ease tension headaches.

Life feels better with the comforting weight of Luna’s Luxe Cotton Weighted Blanket. Its breathable fabric will keep you cozy without smothering you in heat.