30 Best Prime Day Editor Picks: What We’re Actually Shopping Today

The discounts are rolling in. If you’re looking for the best Prime Day editor picks of 2023, look no further. Over here at Vogue, our team is eager to grab items that have been on our wish lists for a while at a fraction of the price. From luxury handbags to elevated dresses, there’s so much to shop. Naturally, we’re turning to Amazon’s Prime Big Deal Days for affordable fashion finds, too, from classic tote bags to comfy boots.

Of course, there’s so much more than just fashion to add to cart. After all, Amazon has rightfully earned its nickname of “the everything store.” Some of my colleagues have their eyes set on gadgets, like luxe coffee brewers for their homes, while others want to restock their beauty cabinets with skincare devices and hair-saving shampoos.

No need to wait until Black Friday to indulge in some therapeutic shopping. Amazon Prime Day 2023 is back for another round of savings, starting today October 10, and continuing through October 11. If you don’t want to sift through all of the items on your own, I’ve called on my colleagues to share exactly what they’re hoping for this time around. There’s no need to feel overwhelmed by all of the offerings.

Find all these Amazon editor picks and more deals we’re hoping to see on sale, below.

Our Editors’ Picks

• The Dream Dryer: Dyson Supersonic, $400 $300
• The Blonde’s Best Friend: Olaplex No. 4, $30 $24
• The Tasty Superfood: Hygieia Hydro Green superfood, $35 $22
• The Fashion Find: Agolde crisscross pants, $378 $189
• The Sparkling Jewels: Pavoi hoop earrings, $60 $14
• The Coffee Brewer: Breville Barista Express Espresso Machine, $750 $559
• The Smile Whitener: Moon teeth whitening pen, $20
• The Health Hack: LivOn Laboratories Lypo–Spheric Vitamin C, $78
• The Skin Hydration: Tatcha The Dewsy Skin Cream, $69
• The Soft Exfoliator: Innerneed soft silicone body cleansing brush, $10
• The Kitchen Saviors: Tresstones natural Bamboo dish brush set, $20

The Dryer Darling

“I plan to see what all the hype is about surrounding this dryer—I realized I’m very late to the game so I’m thrilled to scoop this up on sale.”—Lilah Ramzi, senior shopping and features editor

The Party Starter

“Having tested a few different brands, Zwiesel makes my favorite all-purpose wine glasses. Whether you’re having friends over or curling up on the couch, these work perfectly for all occasions. Plus, you can’t beat this price for the quality.”—Mai Morsch, editor

The Blonde’s Best Friend

“Speaking as a not-so-natural blonde, I’ve learned you should never be without a good purple shampoo in between appointments..”—Madeline Fass, senior shopping market editor

The Clean Home Dream

“I’m looking for stress-free ways to keep my home neat and organized. So I have my eye on finally bringing the iRobot Roomba home with me so I never have to think about sweeping again.”—Julie Tong, shopping director

The Travel Treasure

“After recently enduring a few days of lost luggage in the middle of the Paris shows, the Apple AirTag is on the top of my list.”—Virginia Smith, global head of fashion network

The Super Serum

“Skinfluencers have an overwhelming amount of products to recommend, but when this ultralightweight sunscreen kept popping up in video after video around the internet, I had to try it for myself. One person even rated it 1000/10, if that means anything to you. Want to know what 1000/10 feels like yourself? You’re in luck because it’s on super sale today, so now you have no excuse to incorporate SPF into your skincare routine. At SPF 50 I feel like I’m actually protecting my skin, and the lightweight texture leaves my skin looking dewy and glowy. Oh and PS-my Dad is a Centella convert. The ultimate skinfluencer.”—Lucy Dolan-Zalaznick, senior associate of creative development

Fancy Pants

“In my opinion, no fall capsule wardrobe is complete without a sleek pair of leather pants. This fall, all eyes are on Agolde’s criss-cross pair.”—Laura Jackson, shopping writer

The The Dazzling Hoops

“A great pair of gold earrings are on my list to add to my jewelry collection.”—Kylie McGuigan, associate shopping producer

The Tasty Superfood

“I’ve been working on curbing my sugar cravings. (The endless amounts of cookies and donuts in the Vogue office doesn’t help.) But I recently came across this green supplement that’s just as yummy as any dessert, but filled with organic fruits and veggies. It’s typically $30, but it’s on sale today, which means it’s time for me to stock up.”—Alexis Bennett, senior shopping writer

The Kitchen Champion

“For those who know me, I drink between 2-3 cups of coffee each day. I hope to elevate my morning cup of joe by upgrading to a more professional set up so I can make lattes any day of the week.”—Julie Tong, shopping director

The Small But Mighty

“I’ve been looking for a sleek portable steamer that I can throw in my gym bag for workouts before I head straight into the office. This one is cute and nearly 50% off right.” —Alexis Bennett, senior shopping writer

The Wellness Wonders

“You can never have enough wellness goodies at home. This Prime Day, I’m finally splurging on a pair of Bala Bangles and to help combat any winter colds and these Liposomal Vitamin C packs that I love to add to water, smoothies, etc. I’m getting married this summer and want to make sure my smile shines the brightest, which is why I’m adding this teeth whitening pen to my APD cart.”—Laura Jackson, shopping writer

The Magic Beauty Wand

“I’m really hoping for the Medicube Age R viral face gadget to be on sale. Coming back from Seoul this summer, I’m after anything that can get me jello skin and erase any sleepless nights from having a toddler in my life.”—Aurelie Pellissier Roman, global design director

The Wardrobe Staples

“There are so many wardrobe staples hiding on Amazon’s website, thanks to Shopbop. I’m hoping to see even steeper discounts on classics like this DeMellier tote bag and Rag & Bone’s Nancy cardigan.”—Alexis Bennett Parker, senior shopping writer

The Skin Savior

“My holy grail moisturizer, which I will definitely be needing as we head into the dry fall-winter months.”—Christian Allaire, fashion and style writer

The Hair Hero

“I have my eye on Dysons latest creation, the Airstrait. I wear my hair straight almost daily, and having this tool in my arsenal would dramatically reduce my morning routine by half. I’m hoping it’s on sale this Prime Day to finally make it mine!”—Julie Tong, shopping director

The Pop of Color

“These boots are red hot! And I can’t seem to avoid seeing them all over my Instagram feed this season. I love a good high-knee style, and I can’t deny that I’m already a huge fan of Vince Camuto. Fingers crossed that these boots are on sale this Prime Day so I can snag them.”—Kylee McGuigan, associate shopping producer

The Beauty Cabinet Refresh

“I turn to Amazon to stay stocked up on all my beauty and wellness essentials – the two day shipping is unmatched! How convenient is it to restock my Ritual multivitamin or my silicone body scrubber (try this instead of a loofah!)? I rotate through eyelash growth serums, for the most part, but I like having Sky Organics castor oil on hand at all times. When I’m working from home, I gravitate towards matcha or chai instead of coffee, and have been loving this powder by Jade Leaf.”—Kiana Murden, beauty shopping writer

The Home Heroes

“I always get asked where my wooden dividers are from, and yes…they are from Amazon! Perfect for hiding a cluttered corner while adding a design dimension to any room. Plus, a few other items that are always in my Amazon cart.”—Madeline Fass, senior shopping market editor

The Immunity Booster

“Not glamorous, but I love these Lypospheric Vitamin C pouches. They taste terrible, but kick any kind of cold in the butt and are great for traveling.”—Sarah Spellings, fashion news editor

The Beauty Rest Essentials

“I know, this is the ugliest pillow you have ever seen. But hear me out: I am an overnight jaw clencher and the butterfly-shaped design of this pillow helps hold my head in place while I sleep so I don’t exasperate my TMJ or clench muscles that will give me a migraine. I wake up in the morning with a looser jaw, more relaxed neck, and more rested… and that is worth having an ugly pillow on the bed.

A must have on any flight—it blocks out all the light so you can sleep through that early morning trip and walk off the plane feeling rested. The mulberry silk material is super-soft and won’t mess with your hair or leave an odd impression on your face.”—Margaux Anbouba, senior beauty editor

The Nostalgic Find

“Ichigo forever!  I love Bleach, and if I can’t have more episodes, I can at least have the music….”—Laird Borrelli-Persson, Senior archive editor