17 Best Black Friday Makeup Deals of 2024 We’re Adding to Cart, Stat

A good lip stain gives your ever-loyal best friend a run for her money (sorry, Michelle). Maybelline New York’s Super Stay Vinyl Ink comes in a ton of stunning shades that stay put all day and look great on their own or under a gloss.

There’s a reason Stila’s Best of Beauty-winning Stay All Day Waterproof Liquid Eyeliner has remained a staple in makeup bags for so many years—it just works. The super fine-pointed felt tip applicator and quick-drying formula make this the eyeliner equivalent to the phrase “Don’t fix what ain’t broke.”

“I don’t have the steadiest hand, but I’ve found the relatively firm brush of Stila’s liquid liner to be especially forgiving,” says interim commerce director Deanna Pai. “It never skips or drags on my lid as I’m drawing, and the color truly doesn’t budge once it sets.”

Lancôme’s Défincils High Definition Mascara separates, volumizes, and delivers rich pigment to every lash. Just a few swipes result in a natural yet glam-looking eye.

Dry lips? No problem. BareMinerals’ Mineralist Hydra-Smoothing Lipstick is infused with cold-pressed sea buckthorn, olive oil extract, and pomegranate and jojoba oils to moisturize your lips while intesifies the color payoff. Hello, new everyday lippie.

Lip treatment plus plumpness is an unstoppable combination, which is why we’re tossing this Bobbi Brown Plump Hydrating Lip Oil Duo. It’s the vibe of a gloss with all of the nourishment of lip care. We’re talking hyaluronic acid (love) and a moisturizing botanical oil blend.

Westman Atelier’s Eye Want Westman Set should be called We Want Westman Set (see what we did there). Complete with an Eye Love You Eyeliner Pencil and Eye Want You Mascara, you’ll get a two-in-one eye routine that fits into any makeup routine.

Elevate your eye shadow collection with this stunning palette from Urban Decay. The Naked Reloaded Eye Shadow Palette features 12 ultra-large pans of matte, shimmer, and satin neutrals for everyday looks.

Little comes close to the lip-enhancing power of a matte lipstick like Lancôme’s L’Absolu Rouge Drama Matte Lipstick. You can currently grab select shades (like the dusty rose shade Dramatically Me, seen above) at a fraction of their original prices.

“It may be called ‘weekend skin,’ but I use this beauty every single day. This moisturizer hydrates, provides impressive SPF 50 coverage, and leaves me with a natural radiance that’s glowy, not glittery,” says shopping director Shanna Shipin. “I have acne scars, flakiness, and fine lines; still, Weekend Skin leaves me looking airbrushed, well-rested, and, frankly, I’m flabbergasted at how it does all I need it to do so elegantly and effectively.”

Ilia’s Limitless Lash Mascara is a three-time Allure Readers’ Choice Award winner that treats your lashes to a volumizing, thickening, and blackest-black formula fortified with keratin, shea butter, and beeswax—rivaling many a “non-clean” formula.

“This elite and long-lasting mascara can extend the length and volume of my lashes so well,” says senior director of audience development Lexi Herrick. “Application is a breeze, it doesn’t clump and it doesn’t bleed. One of my all-time favorites.”

Eyeko’s Black Magic Mascara is infused with conditioning shea butter and keratin and comes in a deep black and a warm, chestnut brown for no-makeup-makeup days. The curved applicator helps coat every lash in as few swipes as possible.

Undereye bags are no match for Stila’s Pixel Perfect Concealer. With elderflower, sea moss, and baobab, the formula aids in depuffing via a lightweight, blurring finish. You can also grab a deeper shade to use as contour.

Too Faced’s Appley In Love Eye Shadow palette is stocked with 18 stunning, delectable eye shadow shades. It treats you to an array of mattes, shimmers, and satins to mix and match.

The L’Oréal Paris Age Perfect 4-in-1 Tinted Face Balm Foundation firms, nourishes, and blurs complexions. It sets itself apart, thanks to its balm-like texture, which lends to an extra soft, light to medium-coverage finish.

If you’re all about FYP-approved makeup, grab Tarte’s souped-up Maracuja Juicy Lip Collectors Set, stat. It’s filled with fan-favorite lip products from the brand’s viral Maracuja Juicy Lip line, all in multiple shades to swipe on.

Make Up For Ever’s editor-approved HD Skin Face Essentials has multiple of your bases covered in one slender (and refillable!) palette. “Nothing beats having everything you need for a flawless base packed into one sleek, compact palette,” Allure tester Hannah Brower said of this Best of Beauty Award winner. “Its practicality and super-blendable formulas make this a beauty bag staple.”