The initiative is envisaged to create easier access to ownership and upgrading while ensuring trust, convenience and complete assurance by the brand for customers.
“We see Reown as an initiative to address the issue of accessibility and trust that customers have when purchasing pre-owned Royal Enfield motorcycles,” Royal Enfield CEO B Govindarajan said in a statement.
With a wide retail network, and an even wider ecosystem of Enfield collectors and workshops, the company has the ability to bring together an array of pre-owned Royal Enfield motorcycles to aspiring riders, ensure thorough checks on the motorcycle for quality and to guarantee and assurance by the brand, he added.
“We believe this initiative will usher in a new set of customers into Royal Enfield’s motorcycle line-up,” Govindarajan noted.
Reown outlets would be available in Delhi, Mumbai, Kolkata, Bangalore and Chennai, the company stated.