“We’re coming out of that understated luxury moment and looking for a little bit… more,” declared Veronica Swanson Beard as she and her Veronica Beard co-founder (and sister-in-law) Veronica Miele Beard walked through their resort 2025 collection. They titled the lineup “Modern Lady,” a play on their ’60s mod inspiration.
“It was the beginning of that ease in sportswear,” explained Swanson Beard of their keenness for exploring that particular decade. While the lineup included micro-minis and a few nice little sheaths, the energy was less Mary Quant and Swinging London, and more Bonnie Cashin by way of the innovators that preceded her, Claire McCardell and Clare Potter among them.
It’s fitting for the Veronicas to look at sportswear’s early practitioners to find inspiration. The idea in itself is not only a deeply American concept, but also one historically developed by women for women—not a big departure from what Veronica Beard is to its customers today. “Transitional, clean, with a very feminine, sporty retro feeling,” is how the pair described the lineup. Matching sets were a focus, as were mini dresses styled as-is or over pants. Elsewhere, a trench coat was hybridized with wool suiting.
The Veronicas are smart to keep “pre-styled” looks at the center of their offering. Their customers care about fashion and are affluent enough to invest in it, but their priority, for the most part, is ease. This is something that the makers of the matching sets of the 1960s understood way back when. By reviving the look in this post-quiet luxury moment the Veronicas might be on the money, too.