.jpg "Club Moda Surf Has Dropped In—Moda Operandi’s Third Seasonal Edit Is an Ode to Summer")
Get stoked—Moda Operandi is taking you to the beach! For the third installment of its Club Moda series, the team has collaborated with 40 established and emerging designers on an exclusive 140-piece capsule collection that debuts on April 11.
The curated styles are meant to “cover all summer occasions from day to night, and while they look great with salty hair and no shoes, they’re made to be worn on balmy evenings in New York City just as much as at a resort in Hawaii,” Moda Operandi chief brand officer Lauren Santo Domingo tells Vogue.
Titled Club Moda Surf, the multi-brand, multi-category curation—which spotlights both existing names on the roster as well as fresh talent—is a celebration of summer in all its effortless glory: sun-dappled waters, alfresco lunches, sand-caked books and sunscreen bottles, and the serene ease of dressing during this time of year.
“Our team felt a new style wave coming (no pun intended), and a desire for a sense of laidback, bohemian ease for summer 2024,” Santo Domingo says of the edit, which was modeled by Zippy Seven and shot by her partner, photographer and videographer Terence Connors at the Proper Hotels’ Malibu Beach House. Club Moda Surf follows a debut capsule in November 2022, and Club Moda Summer, the second iteration in May 2023 that leaned into “preppy, East Coast country club dressing and outfitting for the sport of the moment, pickleball.”
Equal parts playful and romantic, the Club Moda Surf edit, which ranges from $25-$2,820, features joyful prints from Zimmermann, Alémais, Johanna Ortiz, and Silvia Tcherassi; slinky, sultry gowns from Rodarte and Christopher Esber; sequin-embellished separates from Des_Phemmes, and crochet swimsuits and coverups from Akoia Swim and Rachel Scott’s CFDA award-winning brand Diotima.
Pieces currently in Santo Domingo’s own cart include a floor-grazing tunic and matching oversized hat from Marrakshi Life and crochet separates from Diotima that are essential “for those summer nights where it’s too hot to think too much about getting dressed.”
Another vacation must-pack she calls out are Akoia Swim’s versatile knit sets, which can “go from days spent shopping at outdoor markets to dinner out all with a quick change of shoe,” adding “the colors hint at sixties hippy vibes but no one will think you smell of patchouli perfume, which is a win in my book.”
Photo: Courtesy of Terence Connors
Photo: Courtesy of Terence Connors
