After looking to the 1960s in their recent resort collection, Veronica Swanson Beard and Veronica Miele Beard hoped to bottle something a little more ephemeral for spring 2025: the It-Girl. “You can always envision that girl,” Swanson Beard says. “It’s all about her je ne sais quoi, her style, and how she puts things together. It’s this relaxed, luxe, casual vibe.”
The Veronicas hoped to capture the It-Girl spirit in part through an extensive denim offering, from jorts to jackets. “Denim, for us, is a huge emphasis this season. [An It-Girl] always has this statement denim,” Swanson Beard said. Menswear-inspired slouchy suiting also takes center stage. (They’re hesitant to rely too much on their staple Dickey jacket, turning instead to heat-friendly options.) “We did a lot of short sleeve blazers, some pedal pusher suits, and vest suiting,” Miele Beard explained.
The duo is firmly over quiet luxury, falling back on loud prints here. “Print is just so totally polarizing, very personal,” Swanson Beard said. After a spring 2024 collection of muted colors and minimal print (save for the occasional stripe), the designers didn’t hold back, exploring everything from navy and white leather pieced stripes to a floral charmeuse. Even their denim incorporates pattern; they tried out a denim eyelet shorts-and-jacket set, as well as laser-printed paisley jeans. “We have a print language that we always seem to go back to as a brand,” Miele Beard added. “You can pick it out.”
While they acknowledge that prints aren’t for everyone, the duo are at their best when they ignore what’s trendy and embrace their personal tastes. The glittery multicolored striped knit set and the long-sleeve green charmeuse maxi dress with a pink floral pattern aren’t necessarily the pedal pushers and vests that some It-Girls are wearing today. But isn’t an It-Girl someone with an unwavering confidence in their style, regardless of what’s popular?